Retail, Proximity & IoT Marketing

Elliptic Labs AI Sensor on HONOR Magic V Flip Smartphones

Elliptic Labs

Elliptic Labs (OSE: ELABS), a global AI software company and the world leader in AI Virtual Smart Sensors™ currently deployed in over 500 million devices, is shipping its AI Virtual Proximity Sensor™ INNER BEAUTY® on HONOR’s Magic V Flip smartphone. This Magic V Flip device is a modern innovative smartphone with full screen clamshell foldable design, a first for HONOR. Elliptic Labs’ partner Qualcomm will drive the Magic V Flip with the Snapdragon 8+ Gen 1 chipset. Elliptic Labs signed the contract for this shipment in March 2024.

“The sleek HONOR Magic V Flip smartphone is the 23rd HONOR device to ship with Elliptic Labs’ AI Virtual Smart Sensor Platform™,” said Laila Danielsen, CEO of Elliptic Labs. “Leading the industry with our AI models and expertise in both ultrasound and sensor fusion makes Elliptic Labs the clear choice for major smartphone makers like HONOR. Our collaboration has led to world-class products that are greener, smarter, and more user-friendly.”

AI Virtual Proximity Sensor INNER BEAUTY

Elliptic Labs’ AI Virtual Proximity Sensor detects when a user holds their phone up to their ear during a call, allowing the smartphone to turn off its display and disable its screen’s touch functionality. This keeps the user’s ear or cheek from triggering unwanted actions during the call, such as hanging up or dialing numbers. Turning off the screen also helps conserve battery life.

Proximity detection is a core capability that is used in all smartphones, but Elliptic Labs’ AI Virtual Proximity Sensor is a unique, software-only solution that delivers robust proximity detection without the need for a dedicated hardware sensor. By replacing hardware sensors with software sensors, the AI Virtual Proximity Sensor reduces device cost and eliminates sourcing risk.

INNER BEAUTY is a registered trademark of Elliptic Labs.

AI Virtual Smart Sensor, AI Virtual Proximity Sensor, and AI Virtual Smart Sensor Platform are trademarks of Elliptic Labs.

All other trademarks or service marks are the responsibility of their respective organizations.

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