ROI·DNA, part of Hotwire Global and The Enero Group, a premier B2B digital marketing agency specializing in account-based marketing (ABM) and account-based experience (ABX), announced today a strategic partnership with Employ Inc., a leading provider of people-first recruiting and talent acquisition solutions. This collaboration represents a significant expansion of ROI·DNA’s portfolio into the HR and recruiting software industry, adding Employ Inc. to a roster that includes industry leaders like Humu, Homebase, and Wisq.
Employ is the parent company of JazzHR, Lever, and Jobvite, collectively serving over 22,000 customers across North America – from small businesses to large enterprises. These platforms manage over four million active job listings and facilitate approximately 1.6 million hires annually.
Central to this partnership is the deployment of 6sense, the leading ABM platform that leverages advanced AI and intent data to drive predictable pipeline and revenue growth. As the top agency partner of 6sense and a Teal sponsor of the annual 6sense Breakthrough Conference, ROI·DNA is uniquely positioned to harness the platform’s full suite of capabilities to elevate Employ’s marketing strategies.
“As a top agency partner of 6sense, our team possesses deep expertise across the platform’s tools, including ABM, Sales Intelligence, and emerging features like Conversational Email,” said Surj Gish, Managing Director of ROI·DNA. “Employ sought a partner capable of maximizing platform capabilities combined with deep strategic expertise in the ABX and lifecycle marketing space. We’re excited to implement innovative ABX strategies with Employ Inc. and expand our impact within the HR and recruiting software solutions space.”
Employ CMO Lucy Zarlengo noted, “We’re thrilled to collaborate with ROI·DNA. As the leading agency for ABX and B2B digital strategy, their proven track record of increasing revenue and driving success aligns perfectly with our growth objectives. We’re especially excited to enhance the digital journey for our customers, reinforcing our commitment to a people-first approach fostering lasting relationships in talent acquisition.”
By integrating state-of-the-art digital strategies, ROI·DNA and Employ are set to redefine the recruiting software landscape, delivering unparalleled value to Employ’s diverse client base.
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