Eric Watkins, President of Abstrakt, is shedding light on the significant challenges businesses face when building in-house Sales Development Representative (SDR) teams. Rising costs, complex technology needs, and extended timelines are making outsourcing an increasingly attractive option for companies seeking efficient and effective sales solutions.
“We often find companies have already tried to do this all on their own and struggled,” said Watkins. “It’s a lot of puzzle pieces to put together, and working with a professional team that does this exclusively often gets better results.”
Watkins noted that businesses often underestimate the full scope of building an SDR team, from recruiting and onboarding skilled personnel to investing in necessary software and AI tools. Additional hurdles include developing outreach strategies, maintaining accountability metrics, and ensuring consistent performance tracking. “Building your own team can be a good route if you have the fully dedicated resources to do so,” Watkins said. “But it requires a lot of software, content planning, research tools, and follow-through on sequencing.”
The rise of AI-driven sales tools has added to the complexity, with many companies struggling to optimize these technologies for maximum impact. Watkins explained that companies often lack the expertise to effectively integrate AI into their outreach efforts, further extending the time and cost required to build a functional SDR team.
For many businesses, outsourcing to specialized teams like Abstrakt provides a faster and more cost-effective solution. By eliminating the need for ongoing training, technology investment, and process development, outsourcing offers immediate access to experienced professionals and proven systems. Abstrakt, which handles over 100,000 appointments annually across industries, has seen firsthand how outsourcing delivers measurable results for its clients.
“Evaluate your resources, timeline, and ability to stay accountable to your sales goals,” Watkins advised. “If there are gaps, partnering with a team that specializes in this work can help you grow faster and more effectively.”
Abstrakt is a B2B lead generation and marketing agency based in St. Louis, Missouri. With over a decade of experience, the company specializes in omnichannel appointment setting and helping businesses achieve measurable growth.
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