Esquire Advertising CEO Recognized in Home Furnishings Business

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Eric Grindley, the Founder & CEO of adtech company Esquire Advertising, has been named in Home Furnishings Business’ 40 Under 40 class of 2021. A leading authority in furniture industry news and market analysis, Home Furnishings Business cites Grindley for significant contributions to furniture retailing through the development of innovative advertising technologies allowing brick-and-mortar retailers to observe and target in-market consumers.

Esquire Advertising Founder & CEO Eric Grindley has been named one of Home Furnishings Business’ 40 Under 40 for his company’s valuable contributions to the furniture marketing space as well as his own personal influence in helping retailers improve their advertising strategies.

Home Furnishings Business’ 40 Under 40 Award represents the furniture industry’s leading contributors and those who demonstrate themselves as movers and shakers at a young age. This years’ class of 2021 included focus on those who have successfully navigated the global upset of the pandemic and helped others find footing in the industry as well.

Grindley was recognized for Esquire Advertising’s work to improve marketing performance throughout the furniture industry: “In his role, Grindley consults with furniture retailers and national furniture buying groups to understand the industry’s unique challenges. He and his team developed a first-of-its-kind advertising dashboard that provides a comprehensive overview of the retailer’s individual ad operations and markets. Using Esquire’s iDent Technology systems, the dashboard tracks and displays a real-time view of in-market consumers for their target areas with demographic breakdowns and ad performance metrics.”

“It is a great honor to be recognized by Home Furnishings Business and to be included in their impressive class of 40 Under 40 for 2021,” stated Eric Grindley, CEO of Esquire Advertising. “The success that Esquire Advertising has had in helping brick-and-mortar furniture retailers improve their marketing performance, even throughout a pandemic, is shared by my many talented team members and we look forward to continuing that success in the years to come.”

Throughout 2020-2021, Esquire Advertising partnered with top furniture buying groups such as Furniture First and FMG to offer retailers up-to-date insights on consumer traffic trends and changes in overall consumer behaviors. Esquire also offered free COVID-19 market analysis reports, helping more than 1000 individual furniture retailers gain perspective on their local markets by providing volume metrics for in-market shoppers, demographic breakdowns of active shoppers, as well as an assessment of market volatility based on consumer movements surrounding the retail locations.

Using the adtech company’s proprietary technologies for data mapping and analysis, Esquire’s in-house marketing teams also provide brick-and-mortar retailers with hyper-targeted marketing strategies that have revolutionized that way retailers across the nation are advertising across all mediums.

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