Marketing Automation

Eulerity Doubles Down on Helping Firms Digitize Their Marketing Infrastructure

Taps Julie Samuels from Blink Fitness to lead growth efforts as demand for it's software skyrockets since the crisis began.
email automation

Eulerity, the leader in modern marketing automation for multi-location businesses, today announced the appointment of Julie Samuels to Senior Director of Growth for Eulerity’s franchise division.

As Eulerity’s Senior Director of growth, Samuels will oversee critical functions and Eulerity’s key franchise revenue businesses. Samuels will be based out of Eulerity’s New York office and will report to Eulerity’s COO & Co-Founder, Adam Chandler.

Julie joins Eulerity directly from Blink Fitness, where she most recently served as Franchise Sales Manager. In this role, Julie drove franchise development and helped expand the company’s total gym count to over 100 locations nationwide. She played an instrumental role by recruiting and nurturing new franchisees and marketing the franchise opportunity. With a hand in all aspects of Blink Franchising, Julie comes to Eulerity with a wealth of knowledge about the sector martech news.

“I knew from the moment I met Julie we would work together. Her passion is contagious, and from every interaction I’ve had with her, she possesses a can-do attitude. Julie has consistently demonstrated persistence and creative problem solving to drive growth and make an impact. Coming from the franchising industry we are excited for Julie to further hone her skills as she develops growth plans for our franchise brands across our business”.

Samuels said, “I am so excited to be joining the Eulerity team! I believe the technology platform is best in class and serves a significant need within the franchise industry. The company is led by an impressive team that I am looking forward to working closely with. Eulerity is going to be a major player in the franchise marketing space and I can’t wait to be a part of the growth story.

“We are extremely thrilled to welcome Julie aboard our rocketship. She’s an expert in the franchise industry which is poised for a big change as it rebounds from this pandemic. Executives and teams are tasked with doing more with less. Eulerity’s affordable yet sophisticated tech promise is the key and Julie will play a pivotal role in our future.” said Tanuj Joshi, Eulerity’s founder and CEO.

Eulerity is the only technology company that has consumerized enterprise software for local marketing. Built on modern cloud based infrastructure, Eulerity digitizes the end to end marketing process for customers including mid to large enterprises, franchisors and their franchisees, and owned and operated multi-location brands. In today’s macroeconomic environment, brands are being asked to do more with less. Eulerity’s local operating system empowers corporate teams to accelerate their marketing practice using simple to use marketing automation.

Samuels joins Eulerity following triple digit growth in which the company doubled their customer base, expanded their attribution capabilities through POS & proprietary hardware, and partnered with customers through the COVID-19 crisis to play a key role in their local customer rebound marketing efforts.

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