Arlo Hotels, an independent, four-star lifestyle hotel brand, announced the appointment of EVINS Communications and Hall PR as their public relations agencies of record, effective immediately. Together, EVINS and Hall PR will develop and execute a curated marketing strategy to communicate Arlo Hotels’ vision and differentiation through strategic brand positioning, media relations, social media and influencer strategy, brand partnerships and bespoke activations.
With more than 50 years of combined experience across travel, hospitality, lifestyle and food and beverage, EVINS and Hall PR will be jointly responsible for delivering a robust marketing communications program that enhances visibility and awareness, drives engagement and advocacy and showcases how Arlo Hotels are redefining the boutique hotel experience, including the debut of its newest outpost in midtown Manhattan.
“We are delighted to be collaborating and partnering with Hall PR to support this innovative lifestyle brand,” said Mathew Evins, Chairman of EVINS Communications. “I have known Steven for many years, have the utmost admiration and respect for his work. I am extremely excited that we will be able to work together, and look forward to contributing to the development, growth and success of the Arlo Hotels brand.”
“Hall PR is also thrilled to be given the opportunity to work with, and enhance the Arlo Hotels brand” says Steven Hall, president of Hall PR. “Partnering with EVINS Communications was a natural choice, and we anticipate a prosperous relationship with Arlo Hotels as together we enter into and navigate a new world of travel and hospitality. The Hall Evins partnership promises creative storylines focusing on the uniqueness and individuality of the Arlo brand.”
With locations in New York City and Miami Beach, Arlo Hotels provide a boutique and quintessential lifestyle hotel experience for urban explorers looking to immerse themselves in the art, relaxation and culture that makes each city unique. From captivating neighborhood locations, acclaimed food and beverage experiences and social-media worthy design and thoughtful wellness programming, each Arlo property has perfected the experience of living like a local while indulging in luxury amenities and exploring the surrounding urban landscape.