Exchange Solutions, a personalized loyalty solutions provider, today announced their inclusion in the Forrester Now Tech: Loyalty Marketing, Q4 2020 report. As part of Forrester’s Customer Loyalty Playbook, the report examines ways to improve customer relationships using Loyalty Marketing, while evaluating multiple loyalty solution providers based on their abilities in technology, member engagement, data aggregation and analysis, omni-channel support, SaaS solutions and more. Exchange Solutions has been included in the Hybrid Loyalty Solution functionality segment.
Forrester defines a Hybrid Loyalty Solution vendor specifically. “Vendors in this category combine technology and services capabilities to address the broadest spectrum of loyalty requirements, from strategy to program management to loyalty measurement and analytics. Many clients that work with hybrid loyalty solutions leverage their provider for operational services to help them manage the program on a day-to-day basis.”
Exchanges Solutions’ platform ensures our client’s loyalty program implementations are maximizing the ROI on their existing marketing tech stack, while offering a hybrid servicing model that delivers robust SaaS capabilities with strategic loyalty services. Available strategic loyalty services include advanced analytics, offer personalization and optimization, custom data integration and other services that enhance program performance and streamline client effort.
“We are thrilled to be recognized by Forrester as a hybrid loyalty solution provider,” said Mike Hughes, Exchange Solutions CEO. “We know that our solutions and services are delivering exceptional value to our retail clients and our goal of redefining consumer engagement in this ever-changing market is working. Recognition of our success throughout the industry drives us to create new and innovative ways for retailers to build sustained and profitable long-term relationships with their consumers.”
Exchange Solutions is offering a complimentary review of the Forrester Now Tech: Loyalty Marketing, Q4 2020 report to any enterprise organization or individual that would like access. Download the full report here.
For more information about Exchange Solutions please visit exchangesolutions.com.