Data Management

Eyeota joins hands with Equifax to aid the growth of businesses in the New Zealand market

data enhancement

The leading audience technology platform that enables intelligent use of data, Eyeota has announced the expansion of a collaborative and robust partnership with Equifax in New Zealand. Equifax is a global analytics, data, and technology firm. The martech news has mentioned the significance of intelligent data insights for better campaign executions.

Equifax offers rich marketing data which is enhanced by the modeling which is market leading and the capability of segmentation, these altogether facilitate the marketers to reach the audiences that are highly and specifically targeted at scale. The data and analytics by Equifax are leveraged by marketers and advertisers for driving better results from the campaigns and tighter media budgets.

Marketers are enabled to draw on unique financial insights and risk profiles spread across the population that is credit-active to make relevant offers. This might help the marketers and advertisers to take on additional responsibility with campaign delivery through the ignorance of ineligible or at-risk customers.

Angus Luffman, the Equifax New Zealand Managing Director stated that the company is particularly excited about what this alliance means for the marketers of New Zealand. The organizations will be given the ability to capitalize on the expanded options of targeting the data provided by the company and analytics to provide and engage with prospective clients who will be the right fit. Initial tests and trials have displayed that the customers are able to both lift rates of conversion as well as improve the onboarding experiences for the end consumer. This partnership with Eyeota in New Zealand will extend on the successful relationships established already in Australia, the U.S., and the U.K.

Both companies are ecstatic to be partnering and providing consistent meaningful data with integrity.

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    Chandrima Samanta
    Content-Editor at MartechCube
    Chandrima is a Content management executive with a flair for creating high quality content irrespective of genre. She believes in crafting stories irrespective of genre and bringing them to a creative form. Prior to working for MartechCube she was a Business Analyst with Capgemini.

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