Retail, Proximity & IoT Marketing

Fabric & Reply to Elevate Fabric’s Robotic Capabilities

LEA ReplyTM, Reply’s supply-chain execution platform, enables new levels of flexibility and automation

Fabric, the technology company that’s reshaping retail fulfillment, and Reply, specialized in new communications channels and digital media, announced today that they have entered into a strategic partnership to offer brands and retailers a seamless integration to a single point solution for a warehouse management system (WMS) and automated robotic fulfillment.

Fabric will use the LEA Reply™ supply-chain execution platform – developed by Logistics Reply – to integrate with its automation solution and provide a ready-to-use connector to Reply’s leading WMS in the market. This will also allow both Fabric and Reply to quickly develop new features for their customers to improve the performance of the robotics, WES, and WMS with minimal additional integration efforts and no disruption to the customers’ operations.

Especially amid a boom in online shopping and increasing customer expectations for rapid delivery times, this technology satisfies retailers’ critical need to revolutionize their fulfillment strategies in order to maintain their competitive edge in the market.

LEA Reply™ can be used to rapidly develop and build new end-to-end supply chain solutions for any business requirement. By augmenting Fabric’s MFC® automation platform, the combined solution empowers retailers to maximize customer satisfaction, making MFC®s more local, flexible and automated to allow for faster deliveries and more efficient operations.

“We are quite excited about this partnership. Reply’s technology complements ours very well and ensures a robust automated fulfillment platform for any brand, retailer, or 3PL that is ready to take their supply chain to the next level,” said Avi (Jack) Jacoby, Fabric’s CEO. “This is the future of fast, accurate, cost-effective fulfillment: placing inventory close to the consumer and automating the operations.”

This partnership gives customers new levels of flexibility and automation, including:

  • Actionable data and intelligence: Together, predictive analytics can combine with automation to maximize fulfillment optimization and speed. For example, updated sales forecasts can inform how inventory is displayed within the MFC®s, optimizing the space and reducing picking time and distance.
  • Faster onboarding: By snapping together modular microservices like building blocks, Fabric and Reply can accelerate new process configurations and data migrations, getting new customers up and running with unprecedented speed.
  • Easy extensibility: Systems talk easily with one another through APIs, effortlessly integrating with external systems of customers and couriers.

“We are thrilled to announce this strategic partnership that allows us to offer retailers a smart, orchestrated and complete ecosystem for e-commerce fulfillment and logistics,” said Enrico Nebuloni, Executive Partner at Reply. “The omni-channel operating models for orders preparation and delivery such as depot fulfillment, in-store fulfillment, drop shipping, curbside pickup, lockers and home delivery, that are all natively supported by our proprietary LEA ReplyTM platform, can be now complemented, in a seamless way, by Fabric’s innovative MFC®s.”

To learn more about how Fabric and Reply are creating a competitive advantage for retailers through fulfillment optimization and speed, please visit


Reply [EXM, STAR: REY] specializes in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialized companies, Reply defines and develops business models enabled by the new models of AI, big data, cloud computing, digital media and the internet of things. Reply delivers consulting, system integration and digital services to organizations across the telecom and media; industry and services; banking and insurance; and public sectors.


Fabric is a retail technology company that enables exceptional customer experiences from click to delivery. Fabric launched the micro-fulfillment center (MFC®) concept of local, flexible, and automated fulfillment to meet the evolving needs of the retail industry. Its best-in-class intelligent robotics platform empowers brands in their quest for cost-effective, on-demand fulfillment. Founded in 2015, Fabric is backed by leading investors, including Temasek, Canada Pension Plan Investment Board (CPP Investments), Corner Ventures, Playground Ventures, Princeville Capital, Innovation Endeavors, Aleph, and others. Fabric is headquartered in Tel Aviv with a main office in New York and teams located throughout the United States.

For more information, visit


LEA ReplyTM is Reply’s digital platform designed to enable efficient, agile and connected supply chains. The solution consists of a suite of microservices covering various business processes including the management of warehousing, inventory, distribution, delivery and store logistics. LEA ReplyTM modules are highly configurable and customisable, and the platform uses technologies such as artificial intelligence, robotics and the Internet of Things to ensure enhanced quality and operational efficiency.

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