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Farrow & Ball announced partnership with Proximity

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Award-winning retail technology company Proximity is proud to announce a partnership with Farrow & Ball, the renowned British paint and wallpaper manufacturer. Proximity’s tool connects and streamlines appointment booking, customer journey management, data capture and customer communications for Farrow & Ball, enabling a seamless and personalised experience for all their customers.

Proximity has integrated a global appointment booking solution for Farrow & Ball Colour Consultants across multiple regions for both in-home and virtual consultations. The all-in-one tool also offers a customer 360 view, manages tasks throughout the customer journey including pre and post appointment actions, provides detailed reporting, and enables multi-channel outreach via email, SMS, and WhatsApp.

Rebecca Gleave, Global Head of Retail at Farrow & Ball, says: “We are delighted to have launched Proximity for our Colour Consultants and retail teams globally. Proximity gives us the ability to interact with our clients at every stage of their colour consultancy journey and we are looking forward to realising the commercial benefits that Proximity will bring.”

Cathy McCabe, CEO of Proximity, says: “We’re thrilled to partner with Farrow & Ball and empower them to continue to provide exceptional customer services. Our Retail Super-App will help them to inspire their customers with personalised experiences and a seamless customer journey, whilst improving operational efficiency within their teams. It’s an exciting step forward for both companies!”

The collaboration between Farrow & Ball and Proximity showcases how top brands are utilising technology to boost customer engagement, streamline operations, and elevate the overall brand experience.

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