Fintel Connect, the leading performance marketing technology company for financial services, has announced that they will be hosting an exclusive webinar: Scaling Smart: Building a National Brand Through Digital Acquisition, taking place on Thursday, November 6, 2025. The webinar will feature insights from top industry leaders, including Kathleen Craig, Founder and CEO of Plinqit; Patricia Ferrick, President of FVCbank; and Danielle Lauzon, VP of Growth and Strategy at Fintel Connect.
The webinar is designed for CMOs, marketing leaders, and affiliate program managers at financial institutions who are seeking actionable guidance on growing deposits, scaling nationally, and delivering ROI while maintaining strong customer relationships. Attendees will gain a tactical playbook for transitioning from traditional marketing to performance-driven digital acquisition channels such as affiliates.
Key insights to be covered during the session include:
- How financial institutions can transition from legacy marketing to performance-driven digital acquisition
- Why the affiliate channel is a proven path for deposit and revenue growth
- How to align product economics with go-to-market strategy for profitable growth
- Actionable strategies for building a national footprint without losing the relationship base
- The biggest opportunities in affiliate-driven acquisition for 2026
This fireside chat is designed to give financial marketers the insights they need to leverage affiliates as a performance engine while navigating the complexities of digital-first national growth.
Meet the Experts:
Kathleen Craig, Founder and CEO, Plinqit
Kathleen Craig founded Plinqit to help banks and credit unions grow deposits and launch digital brands. With prior experience as VP of Digital Banking at a community financial institution, she combines expertise in banking and fintech to deliver innovative solutions. Since its launch, Plinqit’s High Yield Savings has generated over $3B for banks across the U.S. Kathleen also serves as an advisor to fintech startups and contributes regularly to publications such as Forbes and The Financial Brand.
Patricia A. Ferrick, President, FVCbank
Patricia Ferrick has led FVCbank since 2007, serving as President since 2018. With a career spanning over 30 years in banking and finance, Patricia combines operational excellence with strategic foresight. She is recognized for her leadership in the community and her contributions to financial services education and outreach.
Danielle Lauzon, VP of Growth and Strategy, Fintel Connect
Danielle Lauzon oversees multi-million-dollar campaigns for enterprise financial brands across North America. A recognized leader in affiliate marketing, Danielle was named one of Hello Partner’s 2024 30 Under 30 Future Leaders in Partnership Marketing and brings deep expertise in fintech and banking growth strategies.
About Fintel Connect:
Fintel Connect is the leading partner marketing platform exclusively for financial services. Through a scalable platform, curated affiliate network, expert team, and AI-driven compliance tools, Fintel Connect empowers banks, credit unions, and fintechs to scale customer acquisition with confidence. Trusted by over 100 financial brands and backed by BankTech Ventures, ICBA, and Economic Development Canada, Fintel Connect is the destination for performance-driven growth.
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