Display & Programmatic Advertising

Firewood Promotes Ron Davis to Chief Technology Officer

The new role supports the monumental growth in the agency’s technology practice
display and programmatic advertising

Global digital marketing agency Firewood has promoted senior technology leader Ron Davis to chief technology officer, a new role for the agency.

Davis’ new leadership position will allow him to play an even greater role in the continued expansion of the company’s technology practice, which has seen significant year-over-year revenue growth in the past year.

The practice spans a wide range of capabilities including website development, mobile apps and custom application development, bespoke tools, and automation and technology processes to drive more efficient delivery of marketing programs for clients.

The Firewood technical team—which has more than tripled in size and expanded across multiple agency offices—has been instrumental in helping Firewood deliver successful projects for Google, LinkedIn, Facebook, Singularity University, Cummins, and other clients martech news.

“Technology is at the heart of everything we do at Firewood,” said Davis. “The technology team not only develops insight-driven applications, websites, and other tools for our clients, but we also leverage the same approach to enable internal efficiencies that save money for clients. And our technology services now augment all of our other offerings, including creative and strategy.”

“Ron and his entire team have created powerful capabilities to help us deliver marketing solutions with speed, quality and value,” added Firewood CEO Juan Zambrano. “We’re excited to see our tech capabilities grow to an even more robust level under Ron’s leadership in this important area.”

Davis was promoted to CTO from his role as senior vice president of technology at Firewood, which he joined in 2018. He previously was senior vice president of technology at Guidance Solutions and, before that, served as vice president of technology at Razorfish. His background also includes senior leadership roles at iCrossing and Edelman Digital.

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