Sales Automation, Enablement & Intelligence

Fision’s Board of Directors Appoints Mascera to CEO and President

Fision, a leading Martech, sales enablement and digital asset management company appointed Mascera as new CEO and President

FISION Corporation, a leading provider of cloud-based digital asset management, sales enablement, and agile marketing technologies, announces the resignation of Mike Brown as CEO and President of FISION Corporation. Laurence Mascera, who has been serving as the companies Chief Operating Officer, has been appointed CEO and President on an interim basis.

Mr. Brown will continue to be a part of the Board of Directors at this time to assist in effectuating a smooth transfer and continue to advance the Company’s interests during the transition.

The Board of Directors consistently supports Mr. Mascera recognizing his significant public company M&A experience and stays confident he will apply a strong operational and financial discipline to position FISION for its next phase of transformation.

Mascera stated that “As I transition to this new opportunity, I am proud of the progress we have made introducing efficiencies to the operating model. Presently, I look forward to digging in deeper, I hope to add more qualified hi-quality human assets to the Board leveraging a broader base of expertise while aggressively pursuing opportunities for growth and expansion. Ultimately, I aim to work hard to deliver value to the investors and shareholders and with support of the Board, get the job done.”

Mascera is presently the Chief Operating Officer of FISION and serves as a partner with Capital Market Solutions (CMS), an advisory firm specializing in capital formation, transformation activities and financial strategies for private and public companies where he and the CMS team are effectively vetting potential M&A opportunities. Mascera most recently spent slightly over a year serving as the President and Chief Operating Officer of Continuity Logic at the request of some of the larger shareholders. Previously, Mascera was with the Toronto Dominion Bank Group where he was in charge of Technology across Investment Banking & Client Relationship Management. Prior to TD Bank, he has also served as Global Head of Sales & Investment Banking Technology at Barclays PLC taking care of all Client Management, Sales Analytics, Profitability, and Trade Capture platforms. Before that, he served as Executive Committee member and Chief Administrative Officer of Broadpoint Gleacher Securities Group, as part of the founding Management team he developed the publicly traded firm to more than 1 Billion in market capitalization after 6 accretive acquisitions. In his 25-year career span, Mr. Mascera has also held numerous more progressively responsible positions within Financial Services including Global Head of Institutional Sales Technology at Merrill Lynch as well as Global Head of Institutional Sales & Investment Banking Technology at Société General. Mr. Mascera began his career at Painewebber. Beyond Mascera’s new role, he has formerly served as Treasurer for two not-for-profit Brooklyn-based art galleries. Preceding to his professional career, Mascera graduated with a B.B.A. degree in Finance from Hofstra University and an M.S. in Information Technology from Long Island University.

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