Fluent, Inc. (NASDAQ: FLNT), a leader in partner monetization solutions and customer acquisition, today announced a media partnership with Hy-Vee, Inc. and its retail media network, RedMedia. Under the agreement, Hy-Vee’s online customers will be eligible to receive special post-purchase offers for products and services outside of grocery items.
“This partnership enables us to expand our existing retail media network to include opportunities for large-scale, non-endemic advertising,” said Britt Polihronis, RedMedia’s Vice President of Operations. “By utilizing Fluent’s post-purchase platform, we hope to enhance the shopping experience for our customers by providing offers on other goods and services that may interest them.”
Hy-Vee operates more than 500 retail stores in the form of grocery stores, convenience stores, and wine and spirits stores across the Midwest. Fluent’s post-purchase solution will be implemented during online transactions as part of RedMedia’s commitment to elevating the customer journey across Hy-Vee’s digital properties.
“We’re proud to partner with Hy-Vee and RedMedia to enhance shopper engagement in the post-purchase moment,” said Morgan Chapman, Vice President of Strategic Partnerships at Fluent. “Integrating non-endemic brand offers into Hy-Vee’s online checkout experience will surprise and delight shoppers and help drive customer loyalty.”
Fluent’s fast-growing retail media solution leverages contextual modeling and data to deliver tailored offers to customers. Fluent also provides value to partners interested in capitalizing on retail media opportunities without the lengthy build-out or investment of traditional marketing campaigns.
According to eMarketer, retail media is expected to represent 25% of all US advertising dollars by 2028. The post-purchase opportunity offers unique benefits to both retailers and brands by providing highly targeted advertising opportunities based on shopping behaviors. Additionally, customers receive customized and relevant offers to help provide additional savings on items they may be looking to purchase.
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