Channel, Partner & Local Marketing

FluentStream Launches Channel Advancements

Communications services provider announces new resources and executive new hire to ensure partner enablement and success

FluentStream, the preferred cloud communications provider by small and midsize organizations, today announced several key advancements to its channel program to improve the partner experience. FluentStream expanded its partnerships by 235% in 2022 and plans to continue this aggressive growth trajectory by investing heavily in features, tooling and resources while maintaining its customer-centricity, best-in-class services and award-winning support.

“FluentStream is doubling down on our commitment to our partners in 2023,” said Cass Gilmore, CEO, FluentStream. “We have listened closely to our partners and continue to evolve to meet their needs. We are delivering more resources that will enable partners to meet customers’ needs without slowing down. We are further expanding communication channels to ensure partners can stay up-to-date on the most current FluentStream offerings while on the go. Additionally, we are delivering features and products that meet the evolving needs of our customers, which, in turn, makes engagement easier for our partners.”

Today, FluentStream launched its new iOS Admin App to make it easier for customer administrators and partners who provide administration services to manage the FluentStream phone system remotely. By using this new app, available now in the iOS App Store, administrators gain a quick and simple way to make changes to call routing, reset user passwords, change time of day conditions and harness the power of the FluentStream phone system from anywhere.

Additionally, FluentStream will roll out its new Partner Portal in May. The Portal will give partners self-sufficiency at each step of the customer journey by registering leads and creating quotes, monitoring customer onboarding progress, and gaining access to account case details. When registering leads in the portal, partners can create and edit quotes and send them for electronic signature via DocuSign.

Through the new Portal, partners will also gain visibility into the customer’s onboarding journey via direct access to their implementation project manager for progress updates, account-specific requirements and other inquiries. Additionally, the Portal will include FluentStream collateral to help partners continue to close deals while assisting customers in maximizing their investment. Inviting partners to collaborate on case management and in the onboarding process directly in the FluentStream systems will benefit both customers and partners.

Helping to amplify FluentStream’s partner engagement efforts is its new Vice President of Channel & Customer Success, Marissa Barcza. In this role, Barcza is responsible for driving the strategy development and execution for a variety of partner and customer experience programs and operations. Barcza also leads the Channel Management and Customer Success teams while working closely with other departments to achieve channel and customer success goals.

“With her deep experience, Marissa will bring operational rigor to team strategies, allowing FluentStream to scale efficiently without sacrificing the experience for channel partners or customers,” said Kerrin Parker, COO, FluentStream. “Marissa has a broad range of company experience working with UCaaS providers and serving the SMB segment of customers. We are so thrilled she joined our team.”

Barcza previously held leadership roles at magicJack, Adobe and MakerSights. She earned a bachelor’s degree from Northwestern University and serves as a professional mentor via Ceresa, an inclusive leadership development platform.

Stay Ahead of the Game with MTC Podcast, Your Go-To Source for Cutting-Edge Martech Insights, the Latest Martech News, and Expert Updates from Top Business Leaders!

Previous ArticleNext Article