Digital Marketing

Focused Image Builds Momentum with 6 new GovCon Clients in 60 Days

Expanded Digital Services and New PR Partnership Fuel Top D.C. Agency's Strategic Direction

Focused Image, a full-service branding and digital marketing agency, today announced that six new government contractors have signed on with the firm in just 60 days. Fueled by strategic decisions made during the pandemic, the company expanded its digital marketing services and partnered with top GovCon PR firm Boscobel Marketing Communications to better serve B2G and B2B clients. Focused Image is now one of the largest independent agency buyers of GovCon digital advertising and one of the top buyers of GovCon paid LinkedIn advertising. The company’s revenues have increased by 25% above pre-pandemic levels.

“Whether a company serves other businesses or the federal government, their marketplace is crowded, challenging and evolving,” said Toby Eckhardt, president and CEO of Focused Image. “We’re honored that so many clients trust us to advance their brand and support their growth.”

Revenue growth comes from a range of services, including branding and website development, with the largest increase coming from digital marketing, digital recruitment, social media and public relations.

“One of our pandemic-era decisions was to deepen our expertise in the high-demand areas of digital marketing and social media while partnering for PR services,” said Dave Scanlon, executive vice president of strategic planning at Focused Image. “Teaming with Boscobel was a natural next step, following years of providing collaborative services to clients.”

New Focused Image clients are geographically dispersed across the country. Ranging in size from small to mid-size contractors, the companies provide a range of technology services to government, including artificial intelligence and machine learning, mission assurance, big data and data analytics.

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