Marketing Analytics, Performance & Attribution

ForwardPMX Group LLC Acquires the Search Agency

ForwardPMX, an award-winning global brand performance marketing agency, today announced the acquisition of digital marketing firm, The Search Agency
digital marketing analytics

ForwardPMX, an award-winning performance marketing agency, today announced the acquisition of The Search Agency, a digital marketing firm. This strategic move bolsters the combined team’s position as the agency of choice for enterprise businesses requiring world-class, full-funnel marketing services Martech News.

The Search Agency is a global team of 200 digital experts working with leading brands across offices in Los Angeles, Baltimore, Toronto, London, and Bangalore. With a 90+% retention rate, The Search Agency has skillfully guided clients to develop high-impact experiences for audiences across the most critical moments of their buying journeys. The agency’s highly trained and talented teams, coupled with unique content, design and video solutions, further strengthens ForwardPMX’s comprehensive integrated brand and performance offering.

Martin McNulty, Global Chief Executive Officer for ForwardPMX said that “The Search Agency has one of the strongest histories of delivering data-driven, world-class performance programs that result in measurable success for brands. We both believe that if businesses leverage data and technology intelligently, we can solve the most complex problems faced by marketers today. We are thrilled to welcome this impressive group of thought leaders.”

Co-founder, David Hughes, who will remain as a critical strategic advisor to The Search Agency and The Stagwell Group said that “I am extremely proud of the work and client growth The Search Agency has achieved over the last 17 years. Joining ForwardPMX provides the scale, reach and technology that further supports our work of building strong customer engagement for our clients that differentiates and grows their business in the marketplace.”

Over the next months, The Search Agency will strategically integrate into the existing ForwardPMX infrastructure and brand, ensuring all agency clients and partners continue to receive the same high level of service they have come to expect from both agencies. This acquisition comes one year after ForwardPMX was formed through a merger of Forward3D and PMX Agency – a move that positioned ForwardPMX as one of the leading, independently owned agencies with the speed, sophistication, and scale that future-facing brands require.

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