Marketing Automation

Funnel & PERQ opens platform development to multifamily disruption

Funnel and PERQ Make Leasing Frictionless for Teams and Renters

Funnel Leasing, the only Renter Management Software platform, and PERQ, the Multifamily Marketing Automation platform that personalizes and automates the renter’s journey, today announced a new integration. The integration will empower property management companies to operate their businesses how they want to, instead of how tech providers limit their ability to innovate and deliver the best experience for their prospective and current residents. PERQ’s AI solution is integrated with the Funnel platform to provide AI-powered short and long-term personalized nurturing of rental prospects at scale. The end result of the union is a combined solution for automating personalized top-of-funnel activity thus converting leads in a more cost-effective manner and streamlined management of those leads into leases using a single guest card system. Both solutions integrate with a variety of other PropTech solutions, making for a flexible and high-performing marketing and sales solution for property management companies.

“Integrations like this not only make finding a new apartment easier for renters, they also demonstrate PropTech companies giving property management companies the freedom to run their business with the right solutions for their portfolio, their team, and in general how they want,” said Lianna O’Brien, Lead Product Manager at Funnel. “Funnel’s renter-centric (single guest card) architecture and PERQ’s personalized lead nurturing work hand-in-hand to ensure that leads are followed up in a meaningful way that makes renters feel ‘at home’ from the first click or text.”

The partnership demonstrates Funnel’s continued commitment to an open platform and ethos to building renter-centric technology that places a premium on the renter’s experience. Funnel’s Renter Management Software streamlines leasing for renters, leading property owners, and managers, this integration with PERQ is an extension of that mission.

“The nature of today’s rental market makes it essential that property management companies are able to adopt best-in-class PropTech solutions,” said Scott Hill, CEO and Co-Founder of PERQ. “We’re proud to be partnering with Funnel to bring the multifamily market a solution that provides onsite teams with the renter management software they need, while also providing automated and personalized nurture experiences that drive higher lead conversion and a better renting experience for consumers.”

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