Gabriel Marketing Group (GMG), the industry’s leading digital marketing and public relations agency for high-growth technology companies, today announced it has won a 2020 Communicator Award of Excellence for best B2B integrated digital advertising, marketing and PR campaign.
Selected from more than 6,000 entries, GMG’s award recognizes its strategic communications campaign that successfully drove more than 1,000 new business leads and generated more than $500,000 in directly attributable revenue for User1st, a provider of advanced software solutions for digital accessibility. The campaign also secured nearly 200 million impressions in earned media in business press and $300,000 in industry-standard Public Relations Value (PRV) to establish User1st executives in the news media as leading voices for digital accessibility.
“We’re excited about this recognition by the Communicator Awards,” said Leah Nurik, CEO and founder of Gabriel Marketing Group. “Our work driving sales for User1st’s suite of software tools is a great example of our strategic integrated approach to helping tech companies accelerate growth and increase their public profiles and market share. This award validates our team’s dedication and results-driven mindset and inspires us to keep pursuing excellence and innovation in the work we produce for our clients.”
The digital advertising and marketing components of GMG’s User1st campaign included creating and running ads across Google, LinkedIn and Facebook, writing and designing long-form and short-form content assets and designing and developing high-conversion custom landing pages. It also included optimizing website SEO, creating email marketing campaigns and building out, from the ground up, all aspects of User1st’s HubSpot marketing automation, tracking and reporting.
The PR part of the campaign included earning media coverage in national business publications, writing and securing byline articles in industry trade magazines and promoting and amplifying company announcements, initiatives and media coverage on User1st’s social media channels.
“We are extremely proud to recognize the work received in the 26th Annual Communicator Awards. This class of entries embodies the best of the ever-evolving marketing and communications industry” noted Eva McCloskey, managing director of the AIVA. “On behalf of the Academy, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”