Willoughby brings extensive experience in strategic marketing, communications, project management and business development to Marca Global’s team. Previously a Partner and head of Project Management at New York’s Makeable LLC, Willoughby has proven expertise in leading teams and consistently delivering top-level results to clients—a track record that makes her an excellent addition to Marca martech news.
“We’ve had our sights on Gardenia for some time,” said Blair Brown, President & COO. “We are delighted she will be adding her experience and skills to help our clients build their online reputations.”
Willoughby has led cross-functional teams working with a variety of clients and industries, including American Express, Chopt Creative Salad Company, Coach®, The Weather Channel, Jet.com, Sanofi Aventis, and Penguin Random House. “I’m excited to join such a strong, woman-led organization and make an impact on the team, clients, and company,” said Willoughby. Willoughby and her team drive the process for each engagement, while offering Marca Global’s clients strategic guidance and solutions appropriate for their business, industry and trends, ensuring each successful outcome programmatic display ads.
Marca Global looks forward to the energy, ideas and experience Willoughby will bring to the Marca Global® brand and their team in the years ahead.