GeistM, a leading US Marketing Technology (“MarTech”) platform specializing in e-com and direct to consumer products and services, today announced that it has entered into a letter of intent (“LOI”) with a special purpose acquisition company (“SPAC”) listed on The New York Stock Exchange. For four consecutive years, GeistM has been named the fastest-growing MarTech platform by Inc. Magazine and Crain’s.
GeistM has built an operating system for advertising (OSAD)™ that offers clients the elements of the marketing mix that they need by providing distinct, modular solutions (Content, Creative Assets, Targeting, Network Selection, Launch Planning, Testing, Attribution, etc.) and deploys them to maximize the performance of the marketing spend. GeistM’s model is powering the new vanguard of businesses, including fast growing direct-to-consumer brands that are leaders in their categories as well as Fortune 500 companies which have a commitment to transform their approach to marketing. With the ascendance of digital marketing and OTT/Smart TV, GeistM’s method of testing and optimizing inside the content well should make it a dominant force in the coming digital marketing revolution.
Sameet Durg, Co-founder and President of GeistM added: “We have only just emerged from stealth mode, and we had the good fortune to catch the eye of lots of strategic and financial partners.We place a premium on straight talk, fiscal responsibility and building something big and transformative.”
Kevin Fortuna, Founder and CEO, said this: “It’s no secret that SPACs have been battered and beaten by the press and the markets, and often for good reason. So taking this step made us do soul-searching about what matters and what we require in a partner. The partner we ultimately chose had to be one that understood our vision and ethos. This, for us, is a growth acceleration vehicle (GAV)™ that lets us continue the good work we do for our clients, at a much higher scale. GeistM has been built on a foundation of fiscal discipline, a go-lean, scrapper mentality that we will strive to maintain when we become a public company.”
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