Crain’s New York Business revealed that GeistM is No. 25 on its annual Crain’s Fast 50, a prestigious ranking of the fastest-growing firms in the New York metro area. This year’s list represents a diverse range of businesses including Thinx, Compass, Peloton, Casper, WeWork, Teladoc, Oscar Health and others.
Kevin Fortuna, founder and CEO of GeistM, commented, “There is a massively exploitable niche that we are uniquely qualified to capitalize on. Marketing content the right way (for direct response) requires art, science and proprietary technology – and a healthy dose of obsession with driving results.” So GeistM creates content for clients in addition to placing it, buying traffic for it, tracking engagement and retargeting it.
Direct response marketing is instant gratification for GeistM’s clients — including a who’s who of e-commerce and Fortune 500 brands. Through GeistM’s proprietary technology, brands can see exactly how many click-through purchases are driven by the content.
“The only limiting factor on our growth now is hiring,” Fortuna said. GeistM is seeking to hire around five people a week for its Times Square office. Fortuna expects annual revenue to double this year and GeistM will “definitely surpass $100 million” in 2019, as he put it.
There’s also an important decision on the horizon for GeistM. “We are being courted by investment banks to go public,” Fortuna said.
GeistM is the No. 1 performance MarTech platform powering digital marketing for a portfolio of Fortune 500 brands and hyper-growth startups. Our data-driven model enables us to identify and scale winning combinations of content elements, offer dynamics, networks and targeting strategies. At GeistM, we don’t think of ourselves as an ad agency or a “vendor”; we’re an extension of the marketing teams of our partners. We look for category-leading companies with complex or unique value propositions and the capacity and commitment to scale spend in proven channels of customer acquisition. Our best-of-breed MarTech platform BlackFire and our obsessive focus on performance-driven results for our clients have been the driving factors of our success.
To find out more about how GeistM can amplify an organization’s marketing strategy, visit GeistM.
Contact: Rob Gregg
More about Crain’s New York Business Fast 50
In the thicket of New York business, big, established companies often overshadow young, nimble startups. That’s why Crain’s New York Business shines a light on the metro area’s fastest-growing firms every year.
To identify the class of 2018, we combed through applications and worked with PrivCo, which tracks private companies’ financial information in a proprietary database, as well as S&P Global Market Intelligence to screen their data. We only considered companies with at least $10 million in revenue and ranked them by their three-year growth rate. Most of the privately held businesses confirmed their revenue. For the publicity-shy, we relied on PrivCo or our own research to provide an estimate. Profitability and employee counts are as of fiscal and calendar year 2017, respectively. With an average three-year growth rate of 2,082 percent, these companies are generating serious heat.
For more information, visit https://www.crainsnewyork.com/awards/2018-fast-50.
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