Marketing Analytics, Performance & Attribution

George Garrick Recognized by Sales and Marketing Tech Awards

marketing automation

Leanplum, the leading multi-channel engagement platform, today announced that George Garrick, CEO and president of Leanplum, has been selected as a person of the year by the Business Intelligence Group in its 2020 Sales and Marketing Technology Awards program, also known as “The Sammys.” The Sammys recognize the people, technologies, and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers.

“Accepting this award is a special recognition and honor, both for me and the entire Leanplum team. I am extremely proud to work with such talented, committed, and purpose-driven professionals,” said George Garrick, CEO and President of Leanplum. “Leanplum is a best-in-class solution that enables brands to engage with their customers in a relevant and personalized manner. As Leanplum continues to grow, I am excited to oversee its expansion into additional global markets while strengthening relationships with our existing customers and partners.”

As the CEO and President of Leanplum, Garrick is responsible for the strategic direction and growth of the company. Having served in the past as CEO for both IRI and A.C. Nielsen, he has extensive expertise in consumer behavior, advertising effectiveness and media, enterprise data, and analytics. Over the past 20 years, Garrick has held numerous CEO roles at e-commerce, data analytics, SaaS, and mobile companies, including Flycast Communications (IPO 1999), Placeware (acquired by Microsoft),, and Tapjoy.

“We are proud to reward and recognize George Garrick (and Leanplum) for their innovation and dedication to helping both the organizations using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their dedication and innovation will improve how we all connect with the brands we love. Congratulations!”

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