The pandemic is impacting just about every aspect of our lives, and while lockdowns, social distancing, and travel restrictions might be the new norm, none of this has stopped brands from finding new ways to connect, communicate, and collaborate.
With the help of technology, brands are adapting and succeeding at marketing in the COVID-19 era, and this is where Get Together comes in. As a continuation of MeltinLab, a Barcelona-based event now in its eleventh edition, Spitche and Eventtia will be hosting Get Together, a digital marketing summit about how brands are leveraging digital channels to succeed in today’s current climate and plan ahead for the future.
C-levels from recognized brands will be joining us to share their experiences on how the pandemic has affected them and why online events, social media, and community building can help fill the void left by the pandemic.
Topics
As marketers look for new ways to connect with audiences, build communities, and create engaging online experiences, Get Together will provide valuable insights that can go straight into your marketing strategies. The event will be held virtually on Wednesday, October 21st with a day full of content, networking, and experiences designed around attendees. The series of topics are as follows:
Digital Community is the new standard
Why e-commerce became the top priority for retailers?
Social Media and Community Engagement: Organic for growth
Digital Marketing 2021 Forecast: opportunities & challenges
What is real innovation?
A dive in the heart of the new world’s innovative ecosystems: collaboration, competition or coopetition?
How are brands adapting their events from physical to digital while keeping their community engaged?
Re-thinking digital marketing strategies in the post-crisis era
Speakers
Marketing execs, industry leaders, and journalists will take to the virtual stage for keynotes and roundtables to share insights and experiences about succeeding in the post-crisis era and digital marketing in 2021. Confirmed speakers include:
Alexia Lefeuvre, Head of Global Communications, Novotel
Albert Mundet, Head of Innovation, FC Barcelona
Simone Van Neerven, Innovation Catalyst, Chanel
Dmytro Pokydchenko, Chief Marketing Officer, New Balance Ukraine
Paula Alves, Head of Ecommerce, FNAC Portugal
Program
Running alongside the academic program, Get Together will be offering different online experiences, giving attendees the chance to let their hair down and discover how they can be used as powerful marketing tools.
These experiences include an online magic show from mentalist Daniel Fernandez, a cocktail making class from whisky brand, Chivas Regal, and Colombian dance classes from Choco to Dance. This will coincide with four networking sessions run across the day in a formal and informal setting.
Partners and sponsors
Get Together will provide unique opportunities to engage with an audience of marketers as they research and discover new ways of connecting, communicating, and collaborating. From workshops on how to launch a community engagement program, to roundtables on virtual engagement, and formal and informal networking opportunities, partners and sponsors will have the opportunity to engage with Get Together’s audience throughout the event. Current partners and sponsors include:
Partners: AWS, Pernod Ricard, HubSpot and Spaces.
Sponsors: Alan Insurance, Lexwell Conseil & Legal, Yuki Software, Flying Cat Marketing, Vistaprint.
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