Giift, a leading provider of loyalty management solutions around the globe announced today it has acquired a majority ownership in Loyolink Marketing, a leading entity in loyalty, lifestyle privileges, and incentive provision space.
Giift and Loyolink’s combined efforts will expand their service offerings across Giift’s client base and Giift affiliate network, in the GCC but also other geographies and jointly increase loyalty engagement added value.
“Adding Loyolink to the Giift ecosystem will strategically enrich our offer and allow us to leverage our existing Giift products and services, opening up new possibilities for our customers that are unique in the market,” said Laurent Xatart, Co-Founder of Giift.
“Loyolink will enable Giift clients to engage more effectively and more personally with their customers. Enhancing the Giift customer experience portfolio with Loyolink will create a new paradigm for how commerce is managed digitally as it will deliver a higher personalization, helping organizations ensure every engagement is relevant and impactful,” said Pascal Xatart, Co-Founder of Giift.
“I am personally very excited to see that Loyolink’s pool of knowledge, best industry practices, and merchant partner nuances can now be shared across Giift’s global presence in countries like Americas, APEC, MENA, and Europe,” said Naresh Handa, Co-Founder & CEO Loyolink Marketing