The Award Recognizes Marfeel for Discovering New Sales Approaches and Ways to Scale Impact
Marfeel, the publisher platform that revolutionizes the way publishers create, optimize, and monetize mobile websites, today announced that Google presented the company with the 2019 Innovation Award in Publishing Technology at their annual GCPP Summit Martech News. The award recognizes Marfeel for discovering new sales approaches and ways to scale impact.
The technology highlighted by the award was MarfeelPush, an integrated feature in the Marfeel platform that allows publishers to send automated push notifications to readers. In order to help publishers’ build a personalized relationship with users and monitor reader engagement over time, Marfeel created a metric known as Subscriber life-time value (SLTV) that provides insight to publishers on how changes to their system effects reader engagement. With the SLTV metric in place, the Marfeel team created an optimized framework for sending out push notifications, increasing publisher value by over 40%. Martech
“It is an honor to receive this Innovation Award,” says Alexian Chiavegato, CMO at Marfeel. “To be recognized in this way is a validation of what Marfeel believes in and the new ground our teams are breaking to help publishers reach their audiences and monetize their content.”
The Innovation Award is designed to identify and recognize Google Certified Publishing Partners who show significant dedication and expertise in mobile, customer service, and innovation. Marfeel has been a Google Certified Publishing Partner since 2014 and has collaborated with Google on many initiatives to drive the digital publishing industry forward.