Digital Marketing

Google Triggers 100% More AI Overviews for Longer Queries: BrightEdge

As the search engine arms race heats up, Google goes on the attack, getting smarter and more precise at answering longer, dynamic queries
BrightEdge

BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, unveiled its latest findings on how Google has evolved its AI Overviews (AIO) within its search functionality.

BrightEdge recently analyzed search queries and revealed that Google has increased AIO presence in longer queries by up to 100% from September to December 2024. In effectively doubling the number of long queries that trigger AIO, the incumbent search leader demonstrates that it can use its wide-ranging data set and index to answer longer, more complicated queries in a more precise and targeted manner than it could previously. Notably, AIOs are now displayed in 25% of searches using keywords of 8 words or more, reflecting a strong upward trend.

When AIO first launched in May 2024, it excelled at providing simple definitions to queries like “What is CRM?” Then, it began to assert an opinion, answering questions like “What CRM is best?” In the last two months, BrightEdge has seen that AIO can handle increasingly specific queries like, “What CRM is best for a mid-sized business?” And in just the last couple weeks, it has evolved to answer questions that have multiple intents, like “Which CRM is the best for mid-sized companies, and how long will it take for me to implement it?” This demonstrates a significant leap in not only AIO’s comprehension and intelligence, but also Google’s comfort level with adding AIOs for more precise and complicated queries.

The precision and ability to answer more complex questions, coupled with the incumbent’s existing strengths like real-time information and robust location awareness, may give Google an advantage in the increasingly competitive AI-powered search arena.

“2025 is the year of inevitability, the year everyone is going to be using AI for search and discovery,” said Jim Yu, CEO and co-founder of BrightEdge. “Google has long dominated the search landscape, and they’re still the undisputed king in terms of market share today. But the rise of AI-native engines like ChatGPT Search, Perplexity and DeepSeek—and never-before-seen intelligent agents like OpenAI’s brand new Operator—are pushing Google to innovate faster than ever before. Doubling down on the presence of AI Overviews, proves they’re not afraid to aggressively fight for their position in this new arms race. The competition is fierce, the stakes are high, and the future of search hangs in the balance.”

For more such updates, follow us on Google News Martech News

Previous ArticleNext Article