Display & Programmatic Advertising

Grabyo Partners With Audience Participation Platform Flowics

Grabyo and Flowics partner to simplify real-time audience interactivity for live video on social and digital platforms.

New York – May 8, 2019. Today, Grabyo is delighted to announce it has partnered with Flowics to further enhance the way digital and social teams create interactive viewing experiences across multiple platforms. The Flowics platform enables curated visual experiences for live audiences, commentary and real-time data integration with live digital broadcasts. Flowics’ integration within Grabyo Producer allows for authoring, curating and triggering interactive graphics that can be overlayed onto a live broadcast all from within one interface. Examples include the ability to conduct polls and incorporate lower third graphics, with curated social content.

This exciting partnership simplifies the way content teams can produce broadcast quality live shows for digital audiences from a web-browser. The seamless integration will allow users to moderate and display live audience comments, questions and polls from one workspace, ensuring digital teams can use Grabyo Producer to go live from any location, at any time, to multiple platforms and devices.

Casey Miller, Grabyo Director, Partnerships & Channel Sales says: “We’re excited for the opportunities that this partnership and integration presents to live content creators. Grabyo’s partnership with Flowics will help enrich the live video experience enabling clients to create engaging live streams for their social platforms by delivering high quality video content. Grabyo is proud to lead the market with such great partners in the live video space.”

Video is the dominant medium for generating conversation. Live streams and VOD clips offer the greatest reach across social and digital platforms, with engagement peaking when events are live. The need to produce unique, high quality live shows for digital viewers is more important than ever, especially when targeting hyper-engaged fan bases across sports and entertainment. Through this partnership, Grabyo clients will be able to create a more engaging viewer experience than ever before.

Damian Calderón, Product Manager at Flowics says: “We are delighted with the integration of our Graphics Builder and Social Content Curation engine into Grabyo Producer. Our goal at Flowics is to make it as easy as possible for broadcasters and streamers to integrate viewer participation into their live streams and this partnership is a great step forward in that direction. This product integration will simplify the production of live interactive video and we cannot wait to see how our customers use it in the most innovative ways.”

Grabyo Producer is a cloud-based video production platform that enables digital teams to create engaging digital broadcasts that are optimized for mobile and social viewing. The platform has been used by DAZN, The English FA, AELTC Wimbledon, and the NFL to deliver live, fan-first shows to multiple platforms. This partnership with Flowics will provide digital teams with even more tools to deliver innovative, audience-centric content from a browser.

This partnership between Grabyo and Flowics offers an impressive array of clients across news, sports and entertainment significant opportunities to advance the way they produce live content across digital and social media.

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