Ecommerce

GroupBy announces upcoming panel discussion

Panel Will Discuss the Ultimate Tips for Tackling the Upcoming Holiday Retail Season
GroupBy

GroupBy, a SaaS-based eCommerce product discovery technology leader, announces their upcoming panel discussion, “2022 eCommerce Holiday Season Trends, Challenges and Solutions.” The session, hosted by Amy Eschliman, Managing Director, Cloud Retail Industry Solutions at Google, will take place on Wednesday, October 26, at 1 p.m. ET/10 a.m. PT.

During this panel session, Eschliman, along with Chris Hiatt, Supply Chain & Manufacturing Industry Advisor, SADA; Roland Gossage, CEO, GroupBy; and guest speaker Sucharita Kodali, VP, Principal Analyst, Forrester, will share insights on retail and online consumer market trends and challenges and how to best tackle the upcoming holiday season and beyond.

Topics covered during the session will include:

  • Consumer trends and expectations that are reshaping this holiday season and the future of eCommerce
  • Inflation and economic impacts on the upcoming holiday season
  • Supply chain issues and how to plan accordingly to reduce their impacts
  • Marketing tactics and promotions – what’s working and what’s not
  • Customer retention strategies to prevent churn
  • eCommerce tech advancements and the role of AI

“Shifting consumer behaviors, economic concerns and ongoing supply chain issues are a few of the challenges retailers face today,” says Gossage. “I’m looking forward to coming together with my peers to discuss how retailers can best prepare for the upcoming holiday frenzy while taking notice of notable market predictions.”

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