Social Media Marketing & Monitoring

Grow Your Brand and Drive Lead Generation with Facebook Messenger


Digital marketing company, fishbat, continues its effort to teach companies how to take their social media marketing to the next level by explaining the importance of Facebook Messenger and how it can grow your brand.

Social media marketing has become more dynamic than ever and nowhere is that more evident than with the proliferation of Facebook Messenger marketing. The social media giant’s messaging application claims billions of users each month, making it an ideal platform to incorporate into a broader social media marketing strategy.

By 2020, customers will manage 85% of their relationships with companies without the need to interact with a person (Gartner). Now is a great opportunity for companies to focus on creating a smart Facebook Messenger strategy.

Customers Prefer Chat
When it comes to engaging with companies and brands, people increasingly prefer automation over human interaction. That makes automated chat applications, like Facebook Messenger essential to a viable customer service strategy in 2019 and beyond. It’s all about meeting your customers where they are and attending to their immediate needs with speed and convenience.

But all this automation does not mean that customer interaction with your brand’s chatbots have to lack a human touch. Facebook Messenger’s automated responses can be programmed with a conversational, friendly tone that will delight your customers.

An Effective Content Platform
Facebook Messenger’s utility in facilitating customer service is obvious, but the application can also serve as an effective platform to push your creative content. Where brands were once limited to utilizing email newsletters to deliver fresh content to a targeted list of customers, you can now tap into an increasingly engaged and responsive audience via Facebook Messenger.

How does this look in practice? Start by creating a compelling call to action on your website and across your social media channels that encourages your target audience to opt-in to Facebook Messenger updates from your brand. Integrate a chatbot service into your company’s Facebook Messenger application that can push your brand’s custom content directly to your users. One major caveat: Be sure to confirm how often users want to receive content from your brand at the opt-in stage to prevent your brand from oversaturating its user base with unwanted updates.

Marketing is More Engaging with Messenger
One of the benefits of utilizing Facebook Messenger is its ability to connect with your users in real-time. Smart use of the chat application during live events can drive lead generation and engage your audience on a deeper level.

Facebook’s “Messenger Codes” make it easy to integrate the chat application into your marketing collateral. Users scan a picture of your brand’s unique code with their smartphones to instantly connect with your Facebook Messenger chatbot.

The possibilities for this technology are far-reaching and span industries. Real estate agents can include their Messenger Code on flyers distributed at open houses for users to receive updates on listings in the area. Brick and mortar retail outfits can print the code on customer receipts, so that customers can receive updates on upcoming sales and new products. Restaurants can include their unique code on menus for discounts and coupons. B2B companies can utilize the code on webinar invitations for exclusive content.

Take advantage of this interactive technology to grow your brand and reach an engaged, responsive audience.

About fishbat
fishbat New York Social Media Marketing Company is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

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