Guest Blogs

MarTech
Guest Blogs

Maximizing Growth: The Role of Fractional CMOs in the MarTech Ecosystem

There is a growing need for Marketing Technology (MarTech) knowledge. Without that, how else can you fully leverage the latest …
cookieless campaigns
Guest Blogs

How brands can deliver personalized cookieless campaigns with AI

As the digital landscape advances towards the complete phase-out of third-party cookies, brands and marketers are grappling with uncertainty around …
Data Security
Guest Blogs

Data Security in CRM: Safeguarding Customer Information in the Digital Age

Prioritizing CRM data security is key in today's digital world. Learn essential practices to protect customer information and maintain trust.
Creative Data
Guest Blogs

The Last Measurement Frontier: Why Advertising Needs Better Creative Data

Brands are continually being handed ever-more powerful lenses to scrutinize campaign impact. But while advanced measurement tools provide sharper clarity …
StoreConnect
Guest Blogs

What are Small to Mid Sized Business Owners Wishing for this Holiday Season?

Know how Customer Commerce alleviates holiday stress for SMBs, boosting efficiency and customer loyalty with integrated solutions.
Digital Accessibility
Guest Blogs

3 Ways Digital Accessibility Can Maximize Marketing Spend and Increase ROI

When I talk to fellow marketing leaders, I hear a common priority for 2024: growth. Marketers are challenged to generate …
Omnichannel Solutions
Guest Blogs

Advancing Retail with Unified Commerce vs. Omnichannel Solutions

Discover how unified commerce transforms retail by seamlessly integrating all channels on a centralized platform, offering a superior customer experience beyond traditional omnichannel solutions.
Emily Andrews
Guest Blogs

Securing Customer Data: The Role of CRM in Safeguarding Customer Information

In an era where data is as valuable as currency, the security of customer information stands as a paramount concern …
Greg Brunk
Guest Blogs

How to prioritize consumer trust in the age of data privacy

As consumers, we’ve all experienced fear about big data and its apparent ambivalence to privacy. Frightening headlines like “What Your …
Jennifer McAdams
Guest Blogs

Aligning Marketing and Sales through their Shared Tech Stack to Boost Revenue

Historically, businesses’ Marketing and Sales teams have operated independently, each with its own set of priorities. This approach often leads …
Guest Blogs

How to Secure Your Joomla Website with Data Masking: A Guide to the Key Benefits and Features

Joomla is a popular tool for building websites. But Joomla sites can be vulnerable to hacks and data theft. Fortunately, …

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