Customer Experience, Service & Success

Gupshup Adds Messenger API for Instagram to enhance CX

customer service experience

Gupshup, the leader in conversational messaging, today announced the addition of the Messenger API for Instagram to their conversational messaging platform. Gupshup will now allow businesses to have richer two-way conversations with their followers on Instagram at scale.

Gupshup has a longstanding collaboration with the Facebook family of messaging platforms; they collaborated with Messenger in 2017 and were one of the earliest adopters of the WhatsApp for Business service in 2018.

“We are delighted that Gupshup is launching the Messenger API support for Instagram. The Messenger API for Instagram is now available for all developers who make it possible for brands to improve and enhance messaging experiences with customers,” said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger. “By integrating the Messenger API for Instagram, businesses and developers can effectively scale messaging workflows to better own the customer experience and build more authentic relationships.”

“Instagram has emerged as a highly engaging social media platform that has attracted several businesses,” explained Beerud Sheth, Gupshup Co-founder and CEO. “With our rich set of conversational tools, powered by conversational AI, we can make Instagram conversations richer, more contextual and personalized. With these, Instagram Messaging will serve as a new monetization channel for businesses apart from enabling more engaging conversations.”

Gupshup has added Instagram to its conversational messaging platform and has made it available to businesses to build messaging and conversational workflows. You can now access the Messenger API for Instagram at

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