Habu Continues to Fuel Growth With Key Leadership Appointments

Data Collaboration Leader Welcomes Frederick Stanichev as Head Of Sales, Americas and Juan Novella as Head of Marketing

Habu, the Global Innovator in Data Clean Room Software, today announced the hiring of two new key executives, Frederick Stanichev as Head of Sales, Americas, and Juan Novella as Head of Marketing. The company continues to attract world-class talent from leading companies as it scales to meet the rapidly growing demand for its data collaboration solutions.

Habu’s data clean room technology makes collaboration across decentralized data safe, simple, scalable, and smart. It makes it seamless for businesses to generate high-value analytics from controlled datasets wherever they live while protecting the privacy of consumers and the rights of data owners. Habu’s solution accelerates time-to-value while surpassing the most exacting standards for privacy and security and provides end-to-end applications that drive the business outcomes that companies desire.

As Head of Sales, Americas, Stanichev is responsible for Habu’s revenue-generation in North and South America where he’ll lead and build out Habu’s sales organization in the Americas and ensure execution of the company strategy, growth in the business, and achievement of revenue goals. He brings a depth of industry experience, particularly in the data and identity space in bringing new products to market. His knowledge and involvement in working with enterprise companies on their digital transformation initiatives will be instrumental to Habu’s continued growth. He reports to Habu CRO Alice Stratton. Previously he held senior sales positions at Salesforce.

As Head of Marketing, Novella is focused on driving the execution of all marketing activities across brand, product, partner, content, and demand generation. He has a long and successful history of partnering with data providers, global e-commerce companies, technology companies, and other enterprises to develop strategies that maximize customer value and drive business growth. He reports to Habu CMO Abbas Makhdum. Juan has experience in large enterprise software companies such as VMware and was pivotal in driving growth at startups such Pure Storage, Moveworks, and most recently Yellowbrick Data.

Habu continues to make major investments in key hires as part of its commitment to deliver superior solutions and service to its customers who are forging the future of data collaboration.

“Habu is experiencing exponential growth, further validating the need for companies to safely collaborate with partners wherever their data resides. Frederick and Juan have deep industry experience as well as proven track records in delivering results for leading technology companies and will be critical in taking Habu to the next level,” stated Matt Kilmartin, CEO, and founder of Habu.

Habu’s Data Clean Room software empowers companies to operate in distributed data environments to unlock insights & power measurement, targeting, & personalization. Through privacy- and governance-safe data collaboration, brands, such as Disney, ASICS, and L’Oreal, leverage the Habu solution to drive business growth and customer lifetime value through advanced segmentation and private activation, customer journey analysis, measurement and experimentation, and distributed machine learning. For more information visit

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