With the merry season comes the merrier times to get the cash register flowing for marketers. Marketing for Christmas has stepped up in every possible ladder towards the cloud. Since this holiday is already an extended part of the collective festivities that start from thanksgiving and outstretches till new year’s.
This is talking about the current festivities industry scape, however, the festivals are always known to be the best season for promoting and increasing sales even before the emergence of technology.
Let us take the simplest example of decoration shops or the shops that sell various types of Christmas festivities. Do you happen to remember the Christmas tree shops coupons system? We have witnessed this form of marketing for Christmas all our childhood, as and when a festival approaches the shops to start to host out decorations in most attractive ways to attract the customers, along with fancy hoardings and offer boards. This has been much before the emergence of tech.
With the emergence of tech, we have seen several changes that have shaped up the marketing for Christmas scape. Let us look at some of the most prominent changes that tech has done to the marketing for Christmas arena, or if we choose to talk about the larger picture, festival marketing.
Top 5 ways in which Martech emergence changed festivals for marketers:
The downfall of TV advertisement
In this strongly prominent digital age, where everybody is glued to mobile screens and where laptops have changed the technology scape, there has been a consistent decrease in the viewership of everyday television and our connectivity on the whole with it. Now it is more like a “Christmas movie in Netflix” era. The advertisement phase has totally phased out to the web in the form of web banners, paid advertisements, ad placements, etc.
E-commerce
Recall the days when you needed to go to the stores to buy each item. Prior to the times of Amazon and fast shipping, the special seasons were a lot busier time since we as a whole possessed to press in energy for shopping. Presently as opposed to scanning for a parking space at the shopping center and settling on an opportunity to get back together (no phones for messaging), we are largely allowed to shop from the solaces of our workstations. Online shopping via different E-commerce channels is one innovation pattern that has made looking for occasion endowments increasingly advantageous for everybody. More E-commerce marketing for Christmas has really channelized on the ad placements that come their way from major brands with offers.
Holiday Cards
A little development has been the reduction of holiday cards and letters. Never again do we need to stand by once every year to refresh our loved ones on the updates in our family. Rather, you should simply pop onto Facebook or Instagram and in a split second perceive how much your school roommate’s child has grown up, wedding photographs from your previous neighbor or graduation photographs of your nephew. Online networking has hindered the flood of mail around the special seasons yet we do concede that it is as yet amusing to get snail mail this season!
E-vites
It’s never been simpler to toss a New Year’s Eve slam. Before email and electronic greeting destinations, to arrange a gathering during the Christmas season implied arranging it early, getting solicitations via the post office, noting RSVPs by telephone and sorting out everything through verbal, mail or via telephone. Presently you can undoubtedly welcome the whole office, neighborhood or more distant family to your soiree with basic taps on your keyboard. Have a new dinner party idea for Christmas? Toss it on an e-vite and send it all your friends’ way to create a jam.
[easy-fans show_total=”0″ hide_title=”1″ columns=”2″ template=”metro” effects=”essbfc-no-effect”]
ABOUT THE AUTHOR
Chandrima Samanta
Content-Editor at MartechCube
Chandrima is a Content management executive with a flair for creating high quality content irrespective of genre. She believes in crafting stories irrespective of genre and bringing them to a creative form. Prior to working for MartechCube she was a Business Analyst with Capgemini.
