Trinity Hunt Partners-backed Herringbone Digital, a digital marketing platform partnering with best-in-class local digital marketing agencies, service providers, and tech-enabled solutions, announced the acquisition of Hennessey Digital, a leading digital marketing agency serving law firms nationwide. This strategic acquisition marks Herringbone Digital’s first investment in the legal marketing vertical and expands upon its multi-industry strategy to build a leading digital marketing platform with best-in-class functions across the dental, legal, healthcare, and home services sectors.
Founded in 2015 by Jason Hennessey, Hennessey Digital has established a reputation as a white-glove service provider specializing in SEO and other complementary digital marketing solutions for law firms, with a particular focus on personal injury practices. The Valencia, California-based agency operates with a fully remote team of 125 professionals and has been recognized as one of Fortune’s 50 Best Workplaces in Advertising & Marketing. The company will continue to operate under its established brand, and all members of Hennessey Digital’s executive team will continue in their current roles, ensuring continuity of service and company culture.
“This partnership represents a transformative new chapter for Hennessey Digital and our team,” said Jason Hennessey, Founder and CEO of Hennessey Digital. “In a highly-fragmented industry with many strong players, we are fortunate to join forces with partners who understand our vision and will work alongside us to become the undisputed leader in legal marketing, offering the most comprehensive suite of solutions for law firms looking to grow. With Herringbone’s support, we can preserve the brand identity and business structure we’ve worked hard to build while gaining the resources to expand our capabilities. We are proud to be part of an innovative movement alongside Raj and his team to better serve our client base and create new opportunities for Hennessey.”
The acquisition reflects the evolving legal marketing landscape, where law firms seek comprehensive digital solutions. Hennessey Digital serves clients nationwide, providing SEO, digital PR, PPC management, and web design services. Joining the platform enables Hennessey Digital to better leverage AI advancements and integrated capabilities across Herringbone Digital’s multi-vertical strategy, providing enhanced value to its clients.
“Jason and the Hennessey Digital team have built one of the most respected and results-driven agencies in the legal marketing space,” said Raj Ramanan, CEO of Herringbone Digital. “Their unparalleled expertise in helping personal injury law firms scale, combined with their drive for innovation and client-first mindset, makes them the perfect cornerstone for our legal vertical. This partnership represents a significant milestone in our mission to bring together visionary founders and build a category-defining, fully comprehensive marketing platform in the industry. We’re excited to work together to redefine what’s possible for legal marketing.”
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