Customer Data Platform

Hightouch named a leader in Modern Marketing Data Stack Report

Hightouch enables Snowflake customers to create a Composable CDP by collecting events, resolving Customer 360 profiles, and activating data into downstream tools.

Hightouch today announced that it has been recognized as a Customer Data Activation category leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue, executed and launched by Snowflake, the Data Cloud company.

“The Snowflake Data Cloud enables marketing professionals to operate with the full breadth of their data,” said Denise Persson, Chief Marketing Officer at Snowflake. “Hightouch emerged as a leader in Customer data activation because it helps marketers compose a CDP directly on the Data Cloud, providing best in class tools to collect events, resolve identities into Customer 360s, and activate that customer data to downstream tools with Reverse ETL.”

“We’re honored that Snowflake has identified Hightouch as a leader in Snowflake’s 2023 Modern Marketing Data Stack report,” said Tejas Manohar, co-founder and co-CEO. “We’re helping Snowflake users make the most of their customer data unified in the Data Cloud, putting their source-of-truth data to work in all of their marketing tools. We will continue to enable teams to compose complete marketing data stacks on Snowflake’s Data Cloud—a powerful, flexible, and fully managed cloud data platform for all their data regardless of the source.”

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