Hightouch, the leading Data Activation platform, today announced the release of its latest product offering, Customer Studio, a suite of purpose-built, marketer-first features that enable users to explore, manage, and activate customer data directly from cloud data warehouses to over 140 marketing and business applications.
Previously, although valuable customer data was stored in cloud data warehouses, it was only accessible to technical users who could model and query that data with SQL. With Customer Studio, any user—regardless of technical skill set—can explore and take action on customer data. That’s why modern growth and marketing teams at leading organizations like Cars.com, Ramp, and the NBA rely on Customer Studio to build downstream audiences and implement data-driven marketing strategies quickly and efficiently.
“Customer Studio gives our marketing teams the tools they need to activate customer data, enabling them to personalize marketing campaigns, optimize ad performance, and drive experimentation across our digital properties,” said Ben Tengelson, VP of Data Science at IntelyCare.
Customer Studio includes the following features under the new product offering:
- Audiences: Define granular audiences with a no-code segmentation builder, and sync them to every one of your marketing and advertising platforms.
- Insights: Understand audience analytics like cross-audience overlap and user composition to refine segmentation strategies.
- Traits: Easily create new, computed fields (e.g., Last Page Viewed or LTV) without SQL to improve segmentation and personalization efforts.
- Priority Lists: Seamlessly coordinate prioritization across any number of Hightouch audiences to manage customer journeys.
- Splits: Build randomized audience splits to manage multivariate testing across channels centrally and drive experimentation.
“We are thrilled to announce the launch of Customer Studio, which revolutionizes how businesses think about and leverage their customer data,” said Tejas Manohar, Co-CEO and Co-Founder of Hightouch. “Our goal has always been to empower business and data teams alike with the tools needed to drive growth, and with Customer Studio, we are doing just that.”
Unlike traditional Customer Data Platforms (CDPs) that only capture a subset of customer data and require it to be stored in yet another data silo, Customer Studio enables users to activate all their data directly from cloud data warehouses like Snowflake, Databricks, BigQuery, and Redshift. This powerful new architecture, coined the “Composable CDP,” rapidly accelerates time to value, offers enhanced data security, and brings data and marketing teams closer than ever before.
“We continue to see modern enterprises investing heavily in cloud data warehouses. As they do, Customer Studio becomes the vehicle to unlock the value of their customer data without the need for engineering resources,” explains Manohar.
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