AppsFlyer, the global attribution leader, today released a case study detailing its work with Hopper to help the company meet and exceed its marketing automation goals. Leveraging AppsFlyer’s attribution data, Hopper tripled its marketing spend and increased capacity by 10x while continuously improving the ROI of campaigns.
“AppsFlyer provides the insights that allows us to measure our ad spend and cohorts revenue even with the most complex and granular campaign structure,” said Simon Lejeune, Head of User Acquisition, Hopper. “This data helps us optimize our campaigns by shifting our budgets towards the best performing channels, campaigns, marketing analytics, audiences and creatives. Without AppsFlyer, we would be completely in the dark.”
After automating the production of a large number of creatives using dynamic video templates, Hopper developed various scripts that pull cost, revenue, and cohorts performance data directly from AppsFlyer. Based on this data, the User Acquisition team could build the “Hopper Ads Engine,” an optimization engine that automates daily budget allocation and bids across partners, campaigns and creatives. None of this would be possible without granular real-time attribution and cost & revenue tracking martech news.
“Marketers have increasingly more big data and customer insights at their fingertips, but knowing how and when to use these insights is still a large obstacle,” said Vrushali Khatav, Vice President Client Services, AppsFlyer. “AppsFlyer’s ability to ensure that data is accurate and real-time helps marketers target the micro-audiences that are most likely to convert.”
To view the full case study please visit https://www.appsflyer.com/customers/hopper-leverages-appsflyer.