Horizon Media Hires Sandra Alfaro to Lead 305 Worldwide, Horizon’s Newly Launched Full-Service Multicultural Agency
Horizon Media, the largest independent media agency in the world, announced today that it has hired Sandra Alfaro as EVP Managing Partner of 305 Worldwide, effective immediately. Alfaro joins the Horizon team to lead 305 Worldwide, Horizon’s recently launched full-service multicultural agency with Armando Christian Pérez, aka Pitbull, the GRAMMY© Award-winning artist, entrepreneur, motivational speaker and education advocate, as its Chief Creative Officer. Martech
Alfaro is responsible for spearheading the development of multicultural content and creative solutions under 305 Worldwide, as well as engaging with brands for talent engagements for Pitbull. Alfaro will partner with Horizon Multicultural and Karina Dobarro, SVP Managing Director of Multicultural, to leverage the full resources of Horizon Media for her clients.
“Congratulations Sandra! Welcome to 305 Worldwide,” said Armando Christian Perez (Pitbull). “Her dedication to education and community outreach is unparalleled. We’re excited to use Sandra’s experience to create business opportunities together for the Horizon 305 Worldwide brand,” said Perez.
“Sandra brings unique expertise to engage multicultural audiences,” said Bill Koenigsberg, President, CEO and Founder, Horizon Media. “She is the perfect strategic partner to help Armando develop in-culture content and create more rewarding brand experiences. Sandra is data-driven, insightful and will amplify Armando’s creativity as 305 Worldwide delivers on its vision to re-invent multicultural storytelling,” said Koenigsberg.
Alfaro is an accomplished advertising executive with 25 years of marketing experience, primarily focused on the US Hispanic Market of the Multicultural sector. Her most recent agency role was Managing Director of Wing, the multicultural agency of GREY Group. During her 5 years with Grey, Sandra helped reignite Wing’s leadership in the industry, adding new Clients such as Pfizer, Papa John’s, Lilly, and Nestle. During her leadership, Wing was recognized for their strategic and creative leadership, winning their first Effie and being among the most awarded multicultural agencies at Cannes, including winning the first ever Lion for Nestle North America.
“I’m thrilled to join the Horizon Media team to lead this exciting new entity, 305 Worldwide. There has never been a more critical time to apply a multicultural lens to strategy and creativity. 305 Worldwide is committed to deliver that lens to our clients, helping them empower multicultural consumers and connect more authentically,” said Sandra Alfaro, EVP Managing Partner of 305 Worldwide.
Alfaro is also an effective leader who continues to develop her skills. She earned her Coaching Certification and founded Power & Grace, a boutique consultancy offering Life and Business Coaching, Corporate Training and Public Speaking. She earned her MBA in Marketing and Management from NYU’s Stern School of Business and her BSBA in International Business from The American University. Alfaro also serves on the Board of Directors and as Education Committee Chair of the Culture Marketing Council (CMC). She will be based out of Horizon Media’s New York headquarters at 75 Varick Street.