Siloing sales and marketing leads to competing KPIs, lumpy pipeline, and ultimately forced attrition when revenue targets are consistently missed as a result. 80% of companies still operate with this model and are getting left behind. Businesses can’t afford to continue making this mistake. A new approach that JumpCrew uses is called Growth-As-A-Service (GaaS). It aligns sales and marketing horizontally, with shared KPIs, pointing revenue drivers at the same objective and giving B2B companies a singular partner to drive new business and LTV.
We help businesses better understand what their prospects are considering at every stage of the sales funnel by mapping out this journey so they can optimize growth strategies to convert more leads into customers.
What is Growth-As-A-Service (GaaS)?
Growing a B2B business is complicated. That’s not new. But deploying GaaS as a distribution model that can help mitigate risk for companies of all sizes, and build cohesiveness to allow predictable scaling and an enhanced market presence is. Layoffs and cuts in the tech industry are not slowing down. According to Layoffs.fyi, the number of layoffs announced by the tech industry so far this year is approaching 100k. That’s compared to 191K in 2023, and 93K in 2022, which is the highest since the dot-com bubble more than a few decades ago. More tech employees were laid off in 2022 than in 2020 and 2021 combined. Because of this, tech giants and household names are turning to JumpCrew’s GaaS product to spearhead revenue growth by supporting sales teams, as well as increase customer LTV. Tech companies like X, who is a client of JumpCrew, have identified the value of consolidating their sales, marketing, and operations with one partner to simultaneously run lean while maximizing potential upside. JumpCrew has solidified its role in the lead-gen market to alleviate a longstanding conflict where tech companies cut sales and marketing departments, which ends up backfiring and can put even more pressure on margins with sales cycles growing longer. JumpCrew’s GaaS model includes sales teams, but with the understanding that those teams cannot operate alone to drive and sustain revenue growth.
GaaS combines expertise in marketing, sales, data analysis, SEO, paid marketing, content marketing, and revenue operations and acts as an extension of your team by successfully executing on growth tactics. GaaS is focused on the entire funnel, including customer acquisition, retention, and optimizing the customer lifecycle for long term-success. It addresses core pain points that B2B teams experience by understanding that sales and marketing cannot operate independently to drive and sustain revenue growth. With this comes better quality leads, higher quality conversations, and an enhanced customer experience. GaaS helps brands think about growth as a multidimensional engine that spans marketing, sales, and operations – providing them with better insights on their target audience, and how marketing and sales strategies are performing on various channels that allows brands to pivot in real-time to meet customers where they are.
How JumpCrew Puts Growth-As-A-Service (GaaS) Into Action
Do you have a new product that you’re going to market with and need to generate awareness for? Or an existing one that hasn’t performed as well as you had hoped? With GaaS, it starts during the exploratory process in order to build a winning growth plan inclusive of sales strategy, marketing support, and an operational backbone. From there, GaaS will help develop a conceptual plan of attack founded in the market opportunity, maturity of the business, available resources, competitive landscape, and connecting the dots with experiences and learnings. This includes targeting your ideal customer profile with thoughtful outbound prospecting and top of the funnel marketing. Turning conversions into leads, qualified discussions with account executives help seal the deal. GaaS ensures that sales, marketing, and operations functions are horizontalizedand iterated to eliminate points of failure and accelerate your ability to produce results. GaaS also has a built-in tech stack of reporting and analytics tools to visualize the customer journey and to contextualize performance to better predict and induce upsell opportunities. It’s worked for some of the biggest companies, and small to medium sized businesses across a variety of industries.. Here’s what JumpCrew has accomplished so far with its GaaS stack for some of the largest companies in the world.
- GaaS Case study for Experian – 119% achieved of $2.4 million goal and $2.9 million in new revenue. JumpCrew reached this goal by focusing on a high volume of daily activities, increasing the pricing floor and average order value by more than 5%
- GaaS Case study for Feathr – 500% increase in qualified sales pipeline for Feathr, a marketing platform for non-profit organizations. $4.35 million profit, $367,550 closed-won revenue in Q1 of 2023, and 500% pipeline growth.
- GaaS Case study for American Cancer Society – Drove 4,891 net new leads and $550,300 in fundraising commitments through a combination of digital marketing channels and outbound sales, adding 198 new ambassadors in the process.
The old silos and battleground of sales vs. marketing no longer meet the demands of today’s market. Re-organizing under a singular growth leader and focusing on shared growth KPIs lets companies unlock new levels of performance and achieve sustainable growth.
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ABOUT THE AUTHOR
Jarron Vosburg, VP of Growth at JumpCrew
He is currently Vice President of Growth at JumpCrew, where he has spent the past six years of his professional career. Since joining in 2017, he has helped the company scale from fewer than 50 full-time employees to over 350.
Prior to JumpCrew, he began his career in talent representation, brokering large brand endorsement deals with some of the most prominent ad agencies in the world, such as McCann, Ogilvy, and TBWA. He worked with brands like TAG Heuer, Procter & Gamble, and Marc O’Polo.
Following his entrepreneurial passion, he founded his own startup in the mobile fitness industry, developing an iOS and Android mobile application that fused workout guidance and music, synchronized at the touch of a button. He negotiated and brokered a licensing agreement with the largest independent record label in North America to provide the soundtrack and bootstrapped the product to market.
He spent two years at Ancestry.com, spearheading marketing, sales, and training for their Memoriams.com product.
In October 2017, he joined JumpCrew as an Account Executive, selling a suite of go-to-market services to businesses at every stage of their growth. During his six-year tenure at JumpCrew, he expanded his responsibilities from frontline sales to management, taking on leadership of the sales team supporting a leading social media brand.
He successfully scaled that sales team from a handful of agents to more than 35 full-time employees at its peak, which included Account Executives, Account Managers, and Sales Development Representatives. He was responsible for building pipeline and activating advertisers, from SMBs to Enterprises.
In the following years, he took on VP-level responsibilities for JumpCrew partnerships, such as Experian, Adpost, WAZE, Best Version Media, and Alibaba. He built teams, processes, and products, scaling performance to drive predictable and positive outcomes.
He has been a featured guest on the “Sales Enablement Podcast” hosted by sales veteran Andy Paul, the “Make it Happen Mondays” podcast with John Barrows, and the “Growing Tech Fast” podcast by Org3D, among others.