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How to Strategize Your Easter Marketing Amidst COVID-19

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While we were busy practicing social distancing and taking precautions, Easter has almost arrived and we are still in the middle of a pandemic. The COVID-19 outbreak has affected almost all aspects of our lives, including marketing. Even if your business is not related to the health sector, still you are most likely incorporating the pandemic into your content and messaging. Still, you are also most likely trying to figure out exactly how to stay relevant and appropriate in such an unprecedented period COVID-19 has not only shifted trends of businesses, but also the priorities of consumers and the entire marketing landscape.

Countries have been locked down and companies are trying to find ways to reduce the impact of this lockdown. Here we have tried to list down some of the marketing ideas that can help you kick-start your business this Easter.

Customize your Easter offers

Having special offers for Easter was a great way to promote your business, but this time due to the COVID-19 pandemic everything is not like it used to be, so the offers too should be changed and aligned with the current situations. By having offers with a time timescale or quantity limit on them can encourage new prospects to make buy something they need. I would recommend that with some profit helping people in this situation will be a great way to kick-start your marketing campaigns.

Also, you can reward your existing customers. By doing this you will engage with them making their customer experience better. You can also have some rewards such as free trials, or buy one get one free type deals. This will make your present customers feel like they are being treated well and this will also permit you to engage with your customers and encourage new buyers.

Offering a helping hand with minimum profit will make the audience understand that in these tough situations, your organization stands with them. This will uplift them and also inspire them to be loyal to your brand in the future.

Pay Per Click for Campaigns

Pay Per Click (PPC) is one of the most effective digital marketing strategies available today. This is because you can see the results within a few days instead of months.

Pay Per Click is less selective when targeting your audience because you appear on the top of the result page of the search engine, hence you will have a wider range to the audience to target. However, if you wanted to reach a wider range of audience in a short period of time then Pay Per Click is a great option. Also, with the help of Google Adwords, you can switch off and on an ad.

Because of this pandemic, paid ads have become very cheap, and as most of the population is at home, constantly on the internet, the traffic is very high resulting in higher ROI.

Social Media

Most of us are at home because of the lockdown, and social media is among the few things that are keeping us entertaining in this period. Social media can fit into the marketing plan of a business by simply attracting more audience at this time. By using your social media account you can get more involved with your audience and enable them to become more engaged. The social media platforms will also benefit the sales of the business by introducing new customers to your product or services, enabling them to rise.

This period can also be used to provide a great opportunity to try new things on your social media, by trying different methods you can see understand the effectiveness of each method and also find the one that suits your business the best.

Additionally, you can engage with your customers by asking them to share their quarantine pictures, or the new thing they are learning, etc. You can also ask your customers to share how they are sharing their Easter in the lockdown, have they made Easter bonnets or Easter eggs, etc.

Wrapping Up

Sadly, the coming few months might get worse. The daily count of people infected by coronavirus is constantly growing. But remember, quarantine won’t last forever.

From a personal point of view, all you and I can do is to stay indoors and practise social distancing. But from a business, marketing, and career perspective, you can make some changes in your strategies.

Now, you should have more time, so utilize it to your and peoples advantage. Put in the effort so you can grow, and in this way, you, I and everyone will come out of the coronavirus stronger.



ABOUT THE AUTHOR
https://www.linkedin.com/in/bharat-gawra-8a020356/

Aashish Yadav
Content Writer, Martech Cube
Aashish is currently a Content writer at Martech Cube. He is an enthusiastic and avid writer. His key region of interests include covering different aspects of technology and mixing them up with layman ideologies to pan out an interesting take. His main area of interests range from medical journals to marketing arena.

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