Social Media Marketing & Monitoring

HSB Adds Social Media Income Coverage

social media marketing companies

Social media influencers who lose income because of a cyber-attack can now get insurance protection with personal cyber coverage from HSB, the company announced today.

HSB Home Cyber Protection™ includes groundbreaking home cyber coverage for income lost by a social media influencer in a computer attack or the takeover of a social media account.

“Social influencers want attention, but not from cyber criminals,” said James Hajjar, assistant vice president for HSB, part of Munich Re. “Hackers and other digital predators target social media. We’re filling the coverage gaps with insurance that follows customers with the protection they need.”

The social media coverage is part of HSB’s expanded protection, which also includes a cybersecurity app with anti-malware and ad blocking support, and new service choices to monitor the “dark web” and bank accounts for cyber threats.

Hijacked Accounts and Damaged Reputations

Social media income interruption coverage is an option available with HSB Home Cyber Protection and applies to insureds who are paid for social media marketing through advertising, direct sales, marketing campaigns, or other product placements.

Social media marketing activities may be conducted with accounts they own on social media, personal websites, or email platforms.

A covered loss can be triggered when they can’t access their account, due to an unauthorized use, takeover of the account, or a malware attack.

Cyber-Attacks, Ransomware, Online Fraud

HSB Home Cyber Protection covers individuals for cyber-attacks, online fraud, cyber extortion, identity recovery, and home title fraud, involving computers, smartphones, and home systems. In addition to social media income, optional coverages include data breach and cyberbullying.

The Clario cybersecurity app can be accessed by all insureds, offering the latest technologies to protect individuals from cyber threats. Monitoring services from security leader Kroll also are available to track suspicious online activity linked to the personal information of customers.

HSB Home Cyber Protection is available through insurance carriers that partner with HSB to add the coverage to their homeowners and renters policies.

Hartford Steam Boiler (HSB)

HSB, part of Munich Re, is a multi-line specialty insurer and provider of inspection, risk management and IoT technology services. HSB insurance offerings include equipment breakdown, cyber risk, specialty liability and other coverages. HSB blends its engineering expertise, technology and data to craft inventive insurance and service solutions for existing and emerging risks posed by technological change. Throughout its 150-year history HSB’s mission has been to help clients prevent loss, advance sustainable use of energy and build deeper relationships that benefit business, public institutions and consumers. HSB holds A.M. Best Company’s highest financial rating, A++ (Superior). For more information, visit www.hsb.com and connect on LinkedIn, Twitter and Facebook.

Munich Re

Munich Re is one of the world’s leading providers of reinsurance, primary insurance and insurance-related risk solutions. The group consists of the reinsurance and ERGO business segments, as well as the capital investment company MEAG. Munich Re is globally active and operates in all lines of the insurance business. Since it was founded in 1880, Munich Re has been known for its unrivalled risk-related expertise and its sound financial position. It offers customers financial protection when faced with exceptional levels of damage – from the 1906 San Francisco earthquake through to the 2017 Atlantic hurricane season and to the California wildfires in 2018. Munich Re possesses outstanding innovative strength, which enables it to also provide coverage for extraordinary risks such as rocket launches, renewable energies, cyberattacks, or pandemics. The company is playing a key role in driving forward the digital transformation of the insurance industry, and in doing so has further expanded its ability to assess risks and the range of services that it offers. Its tailor-made solutions and close proximity to its customers make Munich Re one of the world’s most sought-after risk partners for businesses, institutions, and private individuals.

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