A division of NextRoll Inc, Rollworks, an account-based platform has been listed on the Hubspot App Marketplace. The bi-directional integration of this platform with hubspot is now available on the market for $975 per month.
This amalgamation of the two platforms will give joint customers access to Hubspot’s segmented audience list on its prebuilt ABM platform in connection to the ABM platform of Rollworks. This will allow them to further target and perform digital ad campaigns by leveraging the CRM data. This effort is especially for marketers who aim at increasing the effectiveness and maximizing it by aligning their sales and marketing teams and their efforts. Using this integration, marketers can engage unknown accounts that are not present in their core list along with their high priority accounts. Hubspot also allows them to track the performance internally martech news.
It is a strategic move to help develop efficient, result-giving ABM strategies of the marketers of the B2B industry. Hubspot has robust tools for marketing and CRM and a customerbase of over 70,000. Rollworks believes that this integration is a great addition to their tech stack and will provide the ease of use to tap audiences from both the platforms. It also provides them with visibility through the funnel, from the beginning to the end. It shows their efforts starting from the first ad impression to the last step of closing the deal along with the results. This will facilitate them in evaluating the ROI.
As the industry is becoming more account-centric, more organizations are beginning to test new ABM programs. It is the requirement of the B2B industry that solutions provide them with more seamless and intuitive services that showcase their strong ROI.
There is something new happening in the martech world every day. To keep yourself updated with the same, follow martech cube. Martech cube will catch you up with the latest trends from in and around the martech industry.