Hunch, a leading AI-powered creative automation platform, announces the appointment of Khaled Halwani as Director of Creative & Innovation.
With over 14 years of experience, Khaled brings with him a rich blend of expertise in areas like design, media, and adtech, positioning him as a valuable asset in solidifying Hunch’s mission to break the silos between data and creative, and transform social advertising. Khaled’s professional trajectory has spanned senior roles in creative strategy, media, and social solutions, making him uniquely poised to propel innovations in AI-powered creative solutions at Hunch to new heights.
Before joining Hunch, Khaled served as Creative Strategy Lead at Pinterest for the DAG region (Switzerland, Austria, Germany), where he worked with enterprise buyers, helping them craft high-impact yet inspirational creatives and running workshops for global brands like Zalando, Aldi and IKEA. His career also included a stint at Smartly as Creative Solutions Lead, where he built the company’s creative teams and offerings. At Smartly, he also combined his background in design theory with psychographics and performance-driven insights to produce powerful creative strategies.
As Director of Creative & Innovation, Khaled will assist Hunch’s brand and agency clients in leveraging its AI-powered solutions to create scalable, targeted, and insights-driven campaigns. He will be responsible for aligning creative innovation with tangible business outcomes, forging strong partnerships with global clients as the company continues to build on its presence in key markets, having witnessed 4x revenue growth in the last two years. He will further establish Hunch’s creative positioning and leadership in campaign concepts and AI-powered creatives, spearheading innovation and impactful advertising.
Speaking on his new role, Khaled Halwani commented: “I’m thrilled to join Hunch as its Director of Creative & Innovation. The fusion of creativity, technology, and performance is where advertising thrives, and Hunch’s AI-led approach is paving the way for the future. This role allows me to combine my passion for data-driven insights and creative storytelling to help clients unlock their full potential. I look forward to building on Hunch’s vision and delivering truly transformative campaigns.”
Siggi Rakovich, Founder and CEO of Hunch, added: “At Hunch, we aim to operate at the pinnacle of automation and human creativity. These are exciting yet unprecedented times for the industry as AI transforms everything we know to be true about agency-client dynamics. Ad dollars are precious, and marketers want to optimise every cent by improving campaign ROI and refining their creative strategies. I’m excited to welcome someone of Khaled’s caliber to the Hunch team who will help our brand and agency clients accomplish just that and deliver even greater value to them through innovative insights and creative approaches while boosting the scope of our AI-enhanced services.”
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