ICARO Media Group, Inc. (ICARO), a leading AI media technology company, today announced the strategic acquisition of LiftMedia, an innovative DOOH advertising company specializing in elevator screen content and advertising media.
The acquisition of Europe-based LiftMedia follows ICARO’s recent purchase of award-winning DOOH company RioVerde in Brazil. These acquisitions combine a dramatically-expanded digital screen presence with ICARO’s AI-driven media and advertising platforms, ensuring the delivery of highly-targeted and engaging experiences. This combination provides an unparalleled advantage for advertisers seeking deep and hyperlocal market penetration in LATAM, Europe and North America.
“This is an extraordinary and historic moment for ICARO Media Group which will create significant long-term value for ICARO and our shareholders,” said Paul Feller, Chairman and Chief Executive Officer. “Combining ICARO’s AI-powered engagement technologies in LATAM and North America with LiftMedia’s Out-of-Home media business in Europe will increase viewer engagement, offering users highly-relevant content such as breaking news, sports, and family entertainment, all delivered with hyper-targeted advertising.”
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