iClick Interactive Asia Group Limited (“iClick” or the “Company”), an independent online marketing and enterprise data solutions provider in China, today announced that it has been named winner of the Big Data Award in the advertising category at Singapore Business Review’s (“SBR”) second Technology Excellence Awards 2020. Technology Excellence Awards, held annually by SBR, a leading business magazine serving Singapore’s dynamic business community, recognizes outstanding companies worldwide which have made exceptional contributions in pursuit of technological innovation martech news.
iClick was the only award winner in the advertising category, a powerful recognition of iClick’s superior technology in providing market intelligence solutions that help address data silo challenges which both domestic and multinational brands face when doing business in China, leveraging its proprietary datasets of more than 930 million Chinese consumers covering over 98% of Chinese netizens. Since the COVID-19 outbreak, Big Data-based solutions have become even more essential for brands, and as online commerce becomes increasingly dominant this trend is expected to accelerate which should benefit iClick given its industry leadership.
With the recent launch of the updated version of iClick’s iconic market intelligence platform iAudience 2.5, iClick has continued to lead the field with broader mobile data sources, a newly developed market analysis module and streamlined brand analysis functionality. Since 2017, iAudience has helped drive marketing and sales success for a number of brands through in-depth consumer insights as well as enhanced understanding of markets, brand positioning and the competitive landscape.
“We are thrilled to receive this award from Singapore Business Review which further recognizes iClick’s leadership in the international digital marketing industry,” said Jian “T.J.” Tang, iClick’s Chief Executive Officer and Co-Founder. “Drawing on our cutting-edge technologies and robust data resources, iClick will persist in our mission to relentlessly develop and upgrade our intelligent marketing solutions to help global clients build presence and successfully fuel growth in China with the best and the most efficient data-driven, one-stop marketing solutions, as we continue our evolution into a fully integrated marketing and enterprise cloud platform.”