IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, today announced a new media partnership with Nerd Girls Inc., a global movement dedicated to encouraging and inspiring girls and young women to pursue careers in STEM.
As part of the partnership, IEEE GlobalSpec will market a series of Nerd Girls’ media initiatives including newsletters, the Nerd Girl Nation web series. Each will focus on topics including gender equality in STEM professions; science, technology and innovation; inspirational women in STEM; and mentoring and professional development.
Nerd Girls was founded by Dr. Karen Panetta, a professor and Dean at Tufts University and an IEEE Fellow, to empower female engineering students and challenge the stereotypes and myths about women in the profession. Panetta teamed up with award-winning producer Karen Johnson and Oscar® and Emmy®-nominated filmmaker Paola di Florio to create media content and further develop the Nerd Girls brand. One of Nerd Girls’ main goals, to “redefine nerd,” aims to debunk stereotypes and serve as a catalyst in shifting the negative results of female portrayal in the media through positive messaging, opportunities and support for young women. The Nerd Girl Nation web series, which was directed by Paola di Florio, is cohosted by Dr. Panetta and Craig “Lowie” Low, an award-winning Australian comedian, TV host, radio host, and writer.
“I’ve been an active member of IEEE for a long time and am excited to have the chance to partner with GlobalSpec on this series of Nerd Girls media initiatives at such an important time for women in engineering,” said Dr. Panetta. “Through our relationship with GlobalSpec, we have been able to work with leading industrial companies to help us get the message out, engaging and empowering the next generation to achieve their dreams.”
“This initiative is aligned completely with the values of IEEE GlobalSpec,” said Patrick D. Mahoney, president and CEO of IEEE GlobalSpec. “I’m thrilled that we can be a part of this initiative and help deliver this powerful message to young women everywhere.”
About IEEE GlobalSpec
IEEE GlobalSpec is a community built by engineers, for engineers – delivering the single source for trusted, expert engineering content, information, insight, tools, and community for engineers and technical professionals across multiple industries and disciplines. An engaged community of more than 8 million industry professionals relies on IEEE GlobalSpec as a trusted resource at every stage of the research, product design, and purchasing process. For industrial marketers, our mission is to provide comprehensive digital media solutions that connect manufacturers, distributors and service providers with engineers and allied technical professionals and generate unparalleled results – delivering measurable and actionable awareness, demand and engagement opportunities at all stages of the buy cycle.
IEEE is the largest technical professional organization dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, and professional and educational activities, IEEE is the trusted voice in a wide variety of areas ranging from aerospace systems, computers, and telecommunications to biomedical engineering, electric power, and consumer electronics.