Affiliate Marketing & Management Welcomes New Brands, Receives Top Affiliate Network Ranking

Q1 highlights include welcoming over 500 new brands and partners, being ranked top affiliate network by multiple industry analysts, and launching new product features and innovations., the world’s leading partnership management platform, announced continued strong performance so far in 2024, adding more than 500 brands and partners to its total client roster, welcoming leading brands including Gatorade, Forever 21, Under Armour, and AG1 (formerly Athletic Greens).’s continued growth comes at a time when the industry is seeing a seismic shift in how consumers engage with brands. In an age where more content is being consumed from all angles, the modern consumer is seeking out reviews and searching social media to see the product and hear what people they trust and respect say about it. This makes sense when 88% of consumers say they trust personal recommendations over any other channel. Successful brands are embracing this paradigm shift and incorporating partnerships into their marketing mix to open up new revenue streams and new spheres of influence that simply don’t exist in traditional advertising channels. In fact, brands that incorporate partnerships into their marketing mix see an impressive 29% increase in revenue growth.

“We’ve moved into an era where consumers are firmly in the driver’s seat, calling the shots in how they want to be contacted, engaged with, and sold to. The growth we’re seeing today stems from the irreversible trend of Gen Z consumers ignoring traditional ads, and turning instead to authentic sources of recommendations and advice that they can trust,” said CEO David A. Yovanno. “Inspiration, discovery, and connection are foundational to the modern shoppers’ experiences, and we’re seeing brands of all sizes embracing and tapping into this new customer journey by working with influencers, publishers, affiliates and other partners.”

The company has also been recognized by several leading industry organizations globally for delivering innovative technology solutions and its leadership in the partnerships industry. was named #1 affiliate network for 2024 by the Blue Book, the largest research survey in the performance marketing industry, which identifies the best affiliate, CPA and pay-per-call networks brands, merchants, lead buyers, affiliates, publishers, and agencies work with. The company was also recognized as a bronze winner for business technology in the 2024 Stevie American Business Awards for its “impressive partnership management platform covering a wide range of partnership types,” and “solving a genuine problem in a unique way.”

The company also received four 2024 US Partnership Awards, including the industry-voted Best Platform for Partnership Success; and Best Tech for Brands. The awards highlight’s work with its clients and agency partners, including Rise Interactive, Ulta Beauty, DMi Partners and Minted. Additionally, the AVA Digital Awards recognized for its podcast, The Partnership Economy, Chief Marketing Officer, Cristy Ebert Garcia, was named a Top 50 Marketer by On Conferences at the 2024 OnCon Icon Awards, and Maya Sharma, influencer growth manager, was named to Hello Partner’s Creator Economy Top 30 Leading Women list.

In addition to client growth and industry recognition, the company announced a new CFO, Dale Lynch, a seasoned public company executive who will lead through its next stage of growth. The company also appointed Nikolai Lundstrøm Brink as Country Manager, Denmark, an experienced affiliate marketer who will lead company efforts in the region. In its Australia New Zealand region, announced it has aligned its ANZ sales and customer success teams, promoting Helena Barroso Zarco to Director, Customer Success and Sales ANZ.

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