Content & Experience, Marketing Automation

‘Improvado’ Names Ex-Mulesoft Principal Engineer Dmitry Spasibenko As Chief Technology Officer


Principal engineer of Mulesoft Cloudhub, Dmitry Spasibenko has been tapped as Chief Technology Officer at Improvado, a SaaS platform that helps marketers sync all their data into one place.

Spasibenko was most recently Mulesoft’s Principal Platform Software Engineer, where he was responsible for the architecture, design and development of Mulesoft’s Cloudhub product. Prior to that, Spasibenko served as the director of software development at Five9, a leading provider of cloud contact center software for the digital enterprise.

Spasibenko will report to Improvado’s CEO, Daniel Kravtsov.

“Improvado is experiencing growth at a massive rate. To keep up that momentum, we need the best, most innovative and savvy people that understand the landscape and know how to execute,” stated Kravtsov.

Spasibenko will be responsible for “Building the product development strategy, establishing the company’s technical vision and guiding the strategic direction for future growth,” according to Kravtsov.

Currently called “Improvado 2.0,” the new Improvado product will launch later this year.

Improvado will work with current and prospective clients to build out the most comprehensive marketing data aggregation tool ever created.

“With the closing of our seed round last year, Improvado began to implement on a unique opportunity to solve the marketing data dilemma,” says Kravtsov. “Before Improvado was a SaaS platform, it was an agency trading desk, so we know firsthand how time consuming it can be to gather data into one single source of truth. We are solving this problem.”

Improvado has already raised capital from a number of MarTech industry titans, including Auren Hoffman the Liveramp founder, Omar Tawakol the founder of BlueKai, Rajeev Goel the founder of Pubmatic, and other industry titans like the founders from Doubleclick, MediaMath, Turn, Amobee, and Shopkick. A full list of investors is available here.

“We’re bringing together data so that marketers and agencies can stop building manual reports, saving them upwards of 20 hours per week. This way, they can spend their time on more strategic initiatives,” Kravtsov added.

Also Read –Interview with Account director At Walker Sands Communications– Jennifer Mulligan

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