TechTarget, Inc., global growth accelerator and leading provider of intent data & insights to the B2B technology sector, announced that it was recognized as a leader and top performer in a series of Account-Based Marketing (ABM) reports over the past year. As a true end-to-end ABM provider, Informa TechTarget serves customers on a global scale with best-in-class go-to-market (GTM) strategy, a content portfolio with 1 million contact interactions daily, and unique, permissioned intent data from 50 million technology buyers.
In today’s ever-evolving B2B martech landscape, vendors are heavily relying on ABM platforms and providers to enable sales and marketing teams to leverage intent data insights, target optimal accounts, organize and execute campaigns, personalize buyer experiences, and more. Informa TechTarget’s leading account and contact level intent data, combined with its comprehensive services for ABM, are helping its customers achieve unprecedented success, as showcased by recognition in these several different ABM reports:
- Informa TechTarget was featured as a leading ABM provider In B2B Marketing’s Vendor Spotlight Report: Account-Based Marketing 2025 – The Company earned high praise across Market Momentum, Customer Focus, Market Momentum and Implementation Success categories: “[Informa] TechTarget proprietary intent data delivers insights at both account level and contact level to provide full visibility into total buying teams at target accounts. That, plus the managed ABM services provided by the vendor, helps customers to achieve breakthrough outcomes. Its comprehensive suite of data-driven offerings to help clients successfully plan, execute, manage and measure all aspects of ABM.”A marketing leader interviewed for the report also underscored the value Informa TechTarget’s intent brings when combined with 6sense for precision targeting and personalized outreach to high value accounts: “We definitely use intent data across the organization, pulling from both internal and external data sources. We have access to tools like 6sense and [Informa] TechTarget Priority Engine and consolidate this data into a propensity model. This helps us target accounts with relevant messages via digital ads and ensures our field-led initiatives are focused on these accounts.” In 2024, Informa TechTarget formed a strategic partnership with 6sense to integrate its market-leading account-based intent data into 6sense’s Revenue AI™ Platform, enabling unparalleled precision and confidence in customer engagement to accelerate sales and marketing success.
- Informa TechTarget was named a Top Performer in FeaturedCustomers’ Spring 2025 Account-Based Marketing Platforms Customer Success report – The FeaturedCustomers Customer Success rankings are based on data from its customer reference platform, market presence, web presence, & social presence as well as additional data aggregated from online sources and media properties. Featuring over 200 customer references, Informa TechTarget is a customer favorite and top provider of comprehensive products and services that deliver proven results for its clients.
- Informa TechTarget was recognized as a Leader in ABM reports from strategic consulting firm Frost and Sullivan and research advisory firm QKS Group in 2024 – Informa TechTarget received high scores in Frost and Sullivan’s Frost RadarTM for Account-Based Marketing Platforms for its innovation, due to its first-party relationship with audiences that delivers behavioral signals and innovative content engaging key buyers. Furthermore, it outlined how customers can leverage these insights to identify account buying groups and contextualize intent signals, providing critical information for strategic decision-making. In its SPARK Matrix™ for Account-Based Marketing Platforms, 2024, QKS Group recognized Informa TechTarget for technology excellence, market-leading intent data, exceptional customer impact and strong global capabilities.
Informa TechTarget is committed to evolving its ABM capabilities and outcomes it drives for its clients through partnership and product innovation. In addition to its partnership with 6sense, the Company recently announced a new partnership with Demandbase, to integrate Informa TechTarget’s account- and contact-level intent data with Demandbase One™ to help revenue teams confidently identify in-market accounts, uncover buying group members early in their journey, and convert more buyer interest into pipeline.
“Through continued growth and innovation, Informa TechTarget is uniquely positioned to significantly guide customers all the way through the ABM motion, from strategy to sales execution and post-sale,” Jillian Coffin, Senior Vice President of Customer Enablement and Strategy at Informa TechTarget. “Our partnerships are key to offering our customers the data and insights they need to make informed decisions that drive impact across the organization and lead to ROI.”
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